Rémy Cointreau and DFS Group open Louis XII pop-up boutique at Changi

By Andrew Pentol |

Louis-XII-Boutique

The Louis XIII pop-up is located in Singapore Changi Airport Terminal 3 and will remain open until 13 November 2019.

Rémy Cointreau Global Travel Retail (GTR) in partnership with DFS Group has opened a new generation Louis XIII pop-up boutique at Singapore Changi International Airport Terminal 3. The pop-up will remain operational until 13 November 2019.

The focal point of the pop-up, which takes guests a multi-sensorial journey, is the Louis XIII Century Wheel. This is an interactive circle of light that brings the century-long ageing process of Louis XIII cognac to life in a spectrum of cognac shades.

Ludovic du Plessis, Global Executive Director, Louis XIII said: “Louis XIII cognac is an icon of French art de vivre and lifestyle. We are proud to set this pioneering milestone with our new Louis XIII pop-up concept. Located in Singapore, this pop-up will showcase the Louis XIII experience of time and will enhance our commitment for craftsmanship, savoir faire and incomparable service.”

TRAVEL RETAIL DEBUT

Teo Chew Hoon, Group Senior Vice President, Airside Concessions, Changi Airport Group added: “Changi Airport is pleased to showcase the travel retail debut of the Louis XIII pop-up boutique together with Rémy Cointreau Global Travel Retail and DFS Group.

“Travellers will have the opportunity to engage in a multi-sensorial travel retail experience with the aged cognac eaux-de-vie available only at Changi Airport and gain insights on how this cognac is produced.”

To celebrate the pop-up launch, Louis XIII will showcase one of its tierçons outside of Cognac for the first time. Handmade from wide-grained Limousin oak and passed down from one generation to the next, each tierçon undergoes careful restoration using the old staves of another.

Le-Cloud-concept-Remy-Boutique

The Le Cloud concept is an innovative and poetic design technology that produces a cloud of cognac droplets.

Travelling from Cognac, the ancient heirloom will debut at the Louis XIII pop-up boutique in Changi Airport before touring the world, to be displayed in the Louis XIII boutiques.

Visitors to the pop-up boutique will also be introduced to an aged eaux-de-vie through Le Cloud. According to the company, this is an innovative and poetic design technology by Cambridge Massachusetts-based Sensory Cloud that produces a cloud of cognac droplets — a visual and olfactory experience.

In addition, a six-litre Louis XIII Le Mathusalem autographed by Louis XIII Cellar Master, Baptiste Loiseau, will be available for purchase exclusively at the boutique.

Brooke Supernaw, Senior Vice President, Spirits, Wine, Tobacco, Food and Gifts, DFS Group commented:  “We are honoured to partner with Louis XIII in unveiling this exclusive pop-up for travellers at Changi Airport. This multi-dimensional concept is a celebration of our shared vision with Rémy Cointreau Global Travel Retail to push the boundaries of travel retail, and ignite the senses of our travelling customers.”

Tiercon-Remy-Singapore-Changi

Louis XIII is showcasing one of its tierçons outside of Cognac for the first time in the pop-up.

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