ROCKS Whiskey Chilling Stones is making its Hong Kong travel retail debut with an inflight listing with Greater Bay Airlines.
The move sees the company’s ‘best-selling’ granite whiskey stones, The Original ROCKS, made available across the airline’s inflight Skyshop sales channels.
“This collaboration is a key milestone for the brand as we are very pleased to introduce our products to the Hong Kong market and beyond in partnership with rapidly growing Greater Bay Airlines,” said Quentin Depigny, CEO and Founder, ROCKS Whiskey Chilling Stones.
“Distribution onboard will allow us to reach new customers across China and the South East Asia region but also Japan and South Korea.
“It’s a privilege to present our products to more travellers and I believe that the GBA team has very well implemented our ROCKS product strategy as well as shared our gifting vision.
“As ROCKS continues to expand in travel retail, we are excited to announce this new listing already so soon in 2024 and see great potential with the customer base of Greater Bay Airlines.”
The stones are featured in the accessories section of the inflight brochure.
Pitched as an upscale gift, it’s hoped the the placement will give rise to cross-selling opportunities with the wines and spirits category.
Consumers voted The Original Rocks the winner of the coveted award for Best Sustainable Product, sponsored by Moroccanoil, at the 2023 Global Travel Retail Awards.
Considering the product’s USPs, including being reusable and crafted to last a lifetime, feedback from the consumer judges included: “The feel of the stones; the quality of the marble and granite really adds a touch of class.”
READ MORE & VIEW VIDEO of Quentin Depigny reacting to the win: Awards make an impact: “We received requests for new listings immediately”
Asia & Pacific,
Asia & Pacific,