Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Royal Dragon Vodka launches in Duty Zero stores at HKIA
By Andrew Pentol |
This new listing follows other recent ones in Asia.
Royal Dragon Vodka and TR agent Yam Seng Pte Ltd have secured a new listing for the Imperial and miniature-sized Elite Flavoured Collections in Duty Zero stores at Hong Kong International Airport.
The new key listing follows others in Taiwan with Ever Rich Duty Free Shop Corporation, King Power Thailand and Hong Kong Airlines with DFASS Group.
Royal Dragon Vodka will launch a limited number of the Imperial Magnum 1.5l in-store next month, a product currently exclusively offered in DF to Hong Kong International Airport.
Hong Kong Airport is a ‘priority market’ for Royal Dragon vodka.
Scott Hamilton, Head of Liquor Category Management at Lagardère Travel Retail said: “We are very excited about introducing Royal Dragon Vodka into Hong Kong International Airport’s Duty Zero by CDF.
WIDER RANGE
“We are striving to offer our customers a wider range of giftable white spirits and unique luxury items in the international liquor category. Early sales results are very encouraging for the business.”
Singapore-based Yam Seng Pte Ltd, a company owned by the Tuli family, is the appointed agent for the ultra premium vodka brand in selected key GDF markets globally.
Jesreen Sidhu, Sales and Marketing Director at Yam Seng Pte Ltd stated added: “We are particularly excited about this listing as Hong Kong International Airport is a priority market for us.
“It boasts a diverse passenger profile, including a high proportion of luxury shoppers.
“Royal Dragon Vodka is being remarkably well-received in Asia and we believe the ultra-premium product range will be exactly the right fit for global travellers passing through Hong Kong International Airport.”
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