APTRA President Grant Fleming (centre) and the Board.

The Asia Pacific Travel Retail Association (APTRA) and Duty Free World Council (DFWC) have updated and refined the Responsible Retail Training Programme (RRTP).

Web content is now mobile friendly, enabling executives to complete training and questions through their phones or on a desktop computer.

Those accessing the DFWC or APTRA websites will encounter the RRTP, which will soon be made available to members of other regional duty free and travel retail associations.

“We are delighted that the DFWC has chosen to adopt the RRTP in its new format for application with industry stakeholders worldwide and we are pleased to offer this high-quality, accessible training programme free through the APTRA and other associations’ websites,” commented Grant Fleming, President APTRA.

GLOBAL EXPANSION

Devised by APTRA in 2014, the RRTP consists of interactive, module-based training that strengthens regulatory approaches and best practice on alcoholic drinks sales in duty free.

All companies – brands, retailers, commercial teams, communications and promotional agencies with a vested interest in marketing and selling alcoholic products responsibly – can access it for free.

The programme links to the DFWC Code of Conduct for the Sale of Alcohol Products in duty free, with training available in English, French and Spanish. Those completing the training successfully will receive a certificate.

Since its launch, the RRTP has been rolled out to more than 2,000 front-line staff in Asia Pacific.

Frank O’Connell, President, DFWC.

It has now been adopted by the DFWC, who are expanding it worldwide to other regional associations.

“We are delighted that the DFWC has chosen to adopt the RRTP in its new format for application with industry stakeholders worldwide and we are pleased to offer this high-quality, accessible training programme free through the APTRA and other associations’ websites,” said Fleming.

Frank O’Connell, President, DFWC added: “The DFWC and the regional trade associations campaign vigorously to convince legislators and regulators of the unique nature of the duty free and travel retail channel and its immense value to transport infrastructure, local and national economies.

“Evidence of robust procedures regarding the supply of alcoholic products in duty free demonstrates that the industry conducts itself with integrity and, in so doing, adds considerable weight to our advocacy efforts.

“Given the success of APTRA’s training platform, we reached out to them and, with their help, have created an updated version that is relevant to all brands, retailers and airports that sell alcohol in duty free worldwide.”

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