Samsonite has unveiled its first mono-brand travel retail store in Australia, at Brisbane International Airport (BNE).

Located in the Qantas end of the domestic terminal, the store joins the company’s multi-brand Rolling Luggage stores at Sydney, Melbourne, Perth, Gold Coast and Brisbane Airports. Samsonite Australia has also announced plans to open further Samsonite travel retail stores at a number of Australian airports within the next 12 months.

Featuring the latest Samsonite fit-out design and an ‘endless aisles’ digital platform, the BNE store showcases the brand’s travel luggage, business and fashion bags.

STRATEGIC IMPORTANCE

Matt Gardiner, Samsonite Australia, General Manager, Retail & Strategy said: “The travel retail channel is an important part of our strategy to grow awareness of our brands in Australia and to showcase the breadth of our offer to travellers.

“Brisbane Airport has exciting plans for the redevelopment of the domestic terminal, with a bold vision to create a world-class retail precinct. We believe this is a perfect opportunity for us to open our first mono-brand Samsonite store in Australia and to roll-out our new in-store digital ordering platform.

“We look forward to working closely with Brisbane Airport to deliver a fantastic customer experience in the years to come.”

Andrew Brodie, Brisbane Airport Corporation, General Manager Airline and Retail Management, who will assume the role of Sunshine Coast Airport CEO in March, also highlighted the synergy between the Samonite brand and passengers travelling through Brisbane Airport. He added: “Samsonite is the world’s largest travel luggage brand and we’re excited to be the first airport in Australia to feature a Samsonite store.

“The fit-out is beautifully executed and the product offer perfectly tailored to the needs of frequent fliers, business passengers and travellers who demand quality. The teams at Samsonite and Brisbane Airport Corporation have worked together to deliver a fantastic outcome within tight timelines and we’re delighted to partner with such a responsive and collaborative operator.”

In addition to the wide assortment of Samsonite products available in-store, the store utilises the company’s new digital ordering platform to allow travellers to shop from the entire Samsonite offer, with the ease and convenience of free home-delivery anywhere in Australia.

The company believes this will be the perfect solution for travellers who have already checked-in, or those unable to take larger items with them on their travels.