Shilla Duty Free and La Mer partner to launch Smoothing Contours Collection

By Andrew Pentol |

Shilla-and-La-Mer

The luxurious collection consists of four of the brand’s cult-status products.

The Shilla Duty Free (Shilla) has partnered with luxury skincare brand La Mer to launch the Smoothing Contours Collection.

The luxurious collection consists of four of the brand’s cult-status products— The Crème de la Mer (60ml), The Eye Concentrate(15ml), The Lifting Eye Serum(15ml) and The Lifting Contour Serum(30ml). These visibly lift and firm the skin, while keeping skin radiant and hydrated.

With the brand’s signature Miracle Broth infused into each product, the La Mer Smoothing Contours Collection lets customers experience the power of the sea to revive and rejuvenate skin. First launched with Shilla, the global travel retail exclusive set is only available at the retailer’s stores in Korea, Singapore and Hong Kong, from September to November 2019.

CULT-STATUS PRODUCTS

In terms of the collection, the Crème de la Mer restores the skin to full health, visibly smoothing out wrinkles and fine lines. The Lifting Eye Serum, uplifts and rejuvenates for a vibrant new look from lid to brow, while The Eye Concentrate diminishes the appearance of dark circles.

Finally, The Lifting Contour Serum elevates contours and helps to firm, lift and tone skin to develop a more refined silhouette.

Young Hoon Kim, Executive Vice President of The Shilla Duty Free commented: “We are beyond thrilled to be the first travel retailer to introduce the La Mer Smoothing Contours Collection to our beloved customers.

“As a prestige skincare brand, La Mer is well-loved by many for its range of iconic, high-performing products. True to our commitment of giving travellers exclusive access to such luxury beauty offerings, we hope that the collection will provide the perfect travel beauty essentials for our customers to incorporate into their skincare regimen.”

Shilla and La Mer 2

The global travel retail exclusive set is only available at the retailer’s stores in Korea, Singapore and Hong Kong, from September to November 2019.

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