Shilla and Shiseido unveil exclusive Defense and Clarifying Radiance Set

By Andrew Pentol |

Shilla-Shiseido-Travel-Retail-Exclusive

The global exclusive Shiseido Defense and Clarifying Radiance Set comprises three of the brand’s best sellers.

The Shilla Duty Free (Shilla) has unveiled the global exclusive Shiseido Defense and Clarifying Radiance Set in collaboration with the Japanese beauty powerhouse.

Comprising three of the brand’s best sellers — Ultimune Power Infusing Concentrate N (100ml), Ultimune Power Infusing Eye Concentrate N (15ml) and Shiseido Clarifying Cleansing Foam (125ml), each product is designed to build lasting strength and to defend your skin.

The set is created in collaboration with Japanese artist, Shun Sasaki to bring out the expression of Kokoro (heart and soul) in the packaging. It is available at Shilla stores in Korea, Singapore and Hong Kong.

According to Shilla, the Singapor design features the Merlion and Marina Bay Sands building while the Hong Kong set features the busy streets of the metropolitan city. The packaging design of the Korea set focuses on the country’s flag.

THREE BEST SELLERS

In terms of products, the Shiseido Clarifying Cleansing Foam helps remove dirt while smoothing the skin’s texture. A game-changing serum that improves the skin’s immunity and generates inner skin defence against multiple signs of ageing and damage, the Ultimune Power Infusing Concentrate N is powered with ImuGeneration Technology. This contains Reishi mushroom and Iris root extracts.

Finally, the Ultimune Power Infusing Eye Concentrate N features a Smoothing Defence Complex to protect against multiple signs of ageing. It also contains ImuGeneration Technology to reduce friction damage around the eyes and targets five major eye area concerns — roughness, wrinkles, dark circles, puffiness and loss of resilience.

Young Hoon Kim, Executive Vice President, The Shilla Duty Free said: “It is a great pleasure to collaborate with Shiseido to introduce the Shiseido Defense and Clarifying Radiance Set to our global customers who appreciate curated travel beauty sets and enjoy a limited-edition packaging.

“We hope this global exclusive collectible will reinvigorate and nourish our customers’ skin, as much as it will inspire them to discover the hidden beauty around them during their travel journeys.” 

Shilla-and-Shiseido-global-exclusive-with-Hong-Kong-packaging

The packaging of the Hong Kong set features the busy streets of the metropolitan city.

Elisabeth Jouguelet, Vice President of Marketing and Innovation, Shiseido Travel Retail commented: “Shiseido has always valued the creation and cultivation of art, culture and beauty.

“The ‘FindYourKokoro’ campaign offers a wonderful opportunity to expand our partnership with The Shilla Duty Free while supporting one of Japan’s most outstanding up-and-coming artists. Shun Sasaki has captured the essence of ‘Kokoro’ with his contemporary illustrations, bringing a delightful sense of place to each of the region-exclusive sets for travel retail.”

Retailiing at S$325-$235 in Shilla’s Singapore Changi stores (Terminals 1-4) the set is also available for purchase at iShopChangi.com and in other Shilla Asia Pacific shops while stocks last.

 

 

International

Global Travel Retail Awards 2024: Entries now open!

TRBusiness is delighted to announce that entries to the consumer-voted Global Travel Retail...

International

Harding+ announces departure of Chief Brand and Culture Officer Sue Gosling

Harding+ Chief Brand and Culture Officer Sue Gosling has stood down from her...

International

"Growing appetite for sustainable & local products"

With international passenger traffic rebounding, consumers are demonstrating a craving for...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend