The store is also home to the exclusive VIP salon, “L’Atelier”, a space which The Shilla Duty Free said provides unparalleled access to the finest watchmaking knowledge and expertise.

Situated in the heart of Jeju Island, the store is part of The Shilla Duty Free Jeju Downtown store. Strategically located on the main floor of Fashion Avenue, this new boutique is positioned the ultimate watchmaking destination, offering customers a blend of historical depth with contemporary luxury.

The store offers a curated selection of timepieces from eight prestigious watch Maisons: Piaget; Panerai; Jaeger-LeCoultre; IWC; Hublot; Grand Seiko; Breitling and Baume & Mercier.

TimeVallée’s open boutique concept, with its façade on Fashion Avenue, is designed to create a high-end and welcoming atmosphere, encouraging curious and luxury shoppers alike to explore the world of watches.

To welcome customers, the Maisons are presented around bespoke environment that showcases their history and know-how, including a dedicated welcome counter in the public area of TimeVallée.

This is the second time the expertise of TimeVallée and The Shilla Duty Free’s in-depth knowledge of the luxury shopping market in South Korea have been combined in a partnership.

The Shilla Duty Free, which carries an extensive selection of luxury goods, said it is confident that this new opening will provide customers with a unique and exclusive experience in the distinctive atmosphere of TimeVallée.

“This new boutique in Jeju offers unparalleled access to the world’s most prestigious watch Maisons to both domestic and international clientele. This addition is a key milestone in our strategic expansion across South Korea.” declared Eddie Han, CEO of TimeVallée APAC.

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