The Shilla Duty Free (Shilla) has strengthened its La Prairie partnership with the introduction of a Travel Exclusive Ritual. This consists of four of La Prairie’s White Caviar Illuminating Ritual products.

These are White Caviar Crème Extraordinaire (60ml), White Caviar Pearl Infusion (30ml), White Caviar Illuminating Eye Cream (20ml) and White Caviar Illuminating Eye Serum (15ml). All are available exclusively with Shilla.

The White Caviar Illuminating Ritual is exclusively retailed at Shilla stores in South Korea, Singapore and Hong Kong. It is is priced at S$1,673 ($1,229) in South Korea, S$2,165 in Singapore, and HK$13,585 in Hong Kong.

This is the second collaboration between La Prairie and Shilla this year, following the opening of the new Art of Luxury concept at Sydney Airport. The two companies also partnered last year to introduce the exclusive La Prairie lotion.

MAJOR DISCOVERY

When testing the efficacy of White Caviar Crème Extraordinaire and White Caviar Illuminating Pearl Infusion, La Prairie’s scientists discovered the two White Caviar creations not only have never-before-seen results in diminishing grey, brown and red discolouration in the skin, but also diminish the yellow cast that comes from collagen degradation.

Young Hoon Kim, Executive Vice President of The Shilla Duty Free said: “We are glad to be working with La Prairie this year again, one of the most luxurious and esteemed skincare brands globally.

“It is such an honour that The Shilla Duty Free is the only retailer in the world to offer this extraordinary White Caviar Illuminating Ritual. The partnership between La Prairie and The Shilla Duty Free has strengthened since our first collaboration last year.

“The Shilla Duty Free will continue to offer special products that are exclusive to travellers and provide a special shopping experience.”