The Shilla Super Stars beauty LEPs celebrate five years at Singapore Changi

By Luke Barras-hill |

Shilla-Stars-Super-19The Shilla Duty has launched five limited edition beauty kits in association with leading influencers and brands as it celebrates its fifth anniversary at Singapore Changi Airport.

Available exclusively at iShopChangi.com, the Shilla Super Stars Beauty Kits feature Super Stars Unlimited, YSL Curates and three others – collaborations with Singapore beauty personality Mongchin Yeoh (@mongabong), Indonesia-based beauty influencer Tasya Farasya and Korea’s popular beauty TV show ‘Get It Beauty On The Road’.

Priced at S$199/$145 each, the kits come with products worth more than S$300/$218 offering a price saving exceeding 30%. They will launch progressively on a weekly basis online from 15 October, while stocks last.

ONLINE & INSTORE DISCOUNTS

Jeff Lee, Managing Director of The Shilla Duty Free Singapore said: “Our specially curated limited edition Beauty Kits offer our global travellers a fresh way to experience several coveted beauty brands at once, as they have been expertly curated and bundled in five attractively-priced sets for beauty lovers.”

Flanking the LEPs is an anniversary promotion on iShopChangi.com, with 10% off Shilla beauty items plus an added 10% off on specific brands including Kiehl’s, Giorgio Armani, Estée Lauder and others.

Super-Stars-Unlimited

The Shilla Duty Free Singapore is celebrating its fifth anniversary with five limited edition beauty kits including Super Stars Unlimited (pictured) and a social media competition dubbed Shilla Super Stars.

Meanwhile, customers can benefit from several instore promotions from 15 October to 17 November.

Those spending a minimum of S$150 will receive a coupon to redeem a complimentary gift from vending machines.

Gifts are available from the likes of YSL Beauté, Elizabeth Arden, Biotherm, Clé de Peau Beaute, Clarins, Lancôme, Laneige, NARS, Kiehl’s, Shu Uemura and Shiseido.

Passengers spending a minimum of S$300 will also receive a Shilla holographic pouch (subject to availability) from The Shilla Duty Free Singapore stores at Terminal’s 1-4 and Shilla Beauty Loft at Terminal 3.

Stars-Shilla-Search

Shilla Super Stars promotions are available via iShopChangi and instore at Shilla Changi Airport shops.

SHILLA STARS SEARCH

The South Korean travel retailer, a major beauty force across Asian and Korea belt airports, has also rolled out a social media competition entitled ‘Shilla Super Star Search’ to recruit new beauty ambassadors to build its community of Shilla ambassadors.

Shilla Super Star Search serves as a platform for beauty enthusiasts to share their passion for beauty and to develop up-and-coming talent.

Five winners will be crowned as the travel retailer’s exclusive beauty ambassadors, each receiving S$5,000 in cash and a one-year contract with The Shilla Duty Free Singapore to hone their creative skills.

Other perks include invites and exposure to exclusive events, brand collaboration opportunities and professional coaching by KOLs.

“Through our value-added offerings, we want to thank our beloved customers for their support over the years, and we look forward to bringing more multi-channel experiences that will engage customers and refresh the travel retail experience,” added Lee.

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