Shilla trailblazes Clinique iD Duo in SIN, HK and S.Korea
By Luke Barras-hill |
The Shilla Travel Retail has collaborated with Estée Lauder brand Clinique to showcase a twin set of moisturisers.
Clinique iD duo is available exclusively at The Shilla Duty Free Asia Pacific in South Korea (US$67) Singapore (S$91.5) and Hong Kong (HK$620) until 31 July.
Released in December, the Clinique iD range permits the customer to select and combine from five Active Cartridge Concentrates to apply to their skin dependent on the chosen concern (fatigue, irritation etc.)
‘PUSHING THE FRONTIERS’
Both moisturisers contain the ‘Dramatically Different Hydrating Jelly’, a lightweight, oil-free, water-jelly formula.
However, one comes with an ‘Active Cartridge Concentrate for De-ageing’ that smooths lines and re-plumps the skin with Whey Protein, while the other features the ‘Active Cartridge Concentrate for Uneven Skin Tone’ that tones and brightens the skin with the Japanese Angelica root.
Each cartridge fits into its main bottle, with a pump releasing a precise dosage of 90/10 of hydrator base to pure actives.
Clinique says this mechanism is designed to deliver a personalised moisturising experience for the user.
Young Hoon Kim, Executive Vice President of The Shilla Duty Free said: “We are thrilled to be working with Clinique to launch this duo set of its truly novel Clinique iD custom-blend moisturisers – a special treat sure to delight all travellers.
“We look forward to an exciting year of collaborations such as these with our valued partners, bringing fresh and exclusive beauty offerings to our customers as we continue to push the frontiers of travel retail.”
Bart Dubbeld, Regional Brand General Manager, Travel Retail Asia Pacific, Clinique added: “We are excited to further strengthen our partnership with the Shilla Duty Free Group by introducing an exclusive set of Clinique ID custom-blend moisturisers, which will only be available in The Shilla Duty Free stores across Asia Pacific.
“With its personalised approach to skincare, we believe the Clinique iD hydration system speaks to every man and woman. In this special duo set, customers will find an innovative and effective solution to both signs of ageing and uneven skin tones.”
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