The Armani pop-up at Shinsegae Duty Free celebrates the Year of the Dragon.

Shinsegae Duty Free (Shinsegae DF) has opened a pop-up store in its downtown Myeong-dong branch for Armani Beauty. The pop-up store will be open from 1-29 February at the Iconic Zone on the 10th floor of Shinsegae Duty Free.

The Armani Beauty pop-up store is a showcase of the brand’s signature products, featuring visuals inspired by the Year of the Dragon, which traditionally symbolises power and prosperity in Asian culture. The visuals feature Jackson Wang, Global Fragrance Ambassador at Armani Beauty, in a campaign with the tagline Reach new heights together.

Based in Hong Kong, Wang is an internationally recognised member of popular South Korean band Got7, a founder of record label Team Wang, and Creative Director for its subsidiary fashion brand Team Wang Design.

To celebrate the opening of the pop-up store and the Lunar New Year season, Shinsegae DF is offering free gifts based on purchase amount at the Armani Beauty pop-up store.

Customers purchasing more than $1,500 will receive a limited-edition Armani Mahjong Set (pictured below).

The Armani Beauty pop-up store is part of Shinsegae Duty Free’s efforts to provide unique and innovative pop-ups and events for its customers, in collaboration with various global brands.

“We hope that domestic and foreign customers who plan to travel during the Lunar New Year will enjoy the special moments and experiences at the Armani Beauty pop-up store,” said a Shinsegae Duty Free representative, adding: “We are delighted to present the Armani Beauty pop-up store, which is the first of its kind in Korea, to our customers who love beauty and fashion.”

Shinsegae Duty Free says it aims to become the ultimate destination for beauty and lifestyle shopping, offering a wide range of products and services which cater to different needs and preferences.

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