The Chanel 2025 holiday podium at Incheon International Airport will run until Dec 5.

Shinsegae Duty Free has unveiled the Chanel “Winter Constellation” 2025 holiday mega podium at Incheon International Airport Terminal 2 – the largest Chanel airport podium in Asia Pacific and the first of its kind in Korea.

Running until December 5, the activation marks an early start to the festive season at one of the world’s busiest travel retail hubs.

Largest Chanel Holiday podium in the region

Spanning 145.5 square metres, the installation brings the world of Chanel Beauty to life through a multi-sensory experience inspired by a winter garden and a starlit observatory. Travellers can explore the brand’s complete fragrance, makeup and skincare lines, including N°5, Coco Mademoiselle, Chance Eau Splendid and Bleu de Chanel.

A Shinsegae Duty Free representative described the space as “a destination where art, beauty, and luxury converge,” highlighting its role in attracting high-spending international passengers during the key holiday trading period.

Immersive storytelling and interactive features

The activation offers skincare consultations, AR-powered photo zones and makeup touch-ups, to name a few.

The centrepiece telescope installation connects visitors to the Chanel fragrance story through a creative, sensory lens. The activation also offers skincare consultations, makeup touch-ups, AR-powered photo zones and limited-edition QR card printing.

Exclusive releases include Les Exclusifs de Chanel fragrances and limited-edition holiday pieces such as Bleu de Chanel 300ml, N˚5 Refillable Purse Spray, Coco Mademoiselle Intense Refillable Purse Spray, N°5 The White Gold Body Oil and Coco Mademoiselle Pearly Body Oil 250ml, available only at Incheon Airport.

Guests with invitation cards receive a Chanel L travel kit and holiday postcard, while all visitors can experience the brand’s “La Minute Mode Avion” skincare service through both OAB and on-site reservations.

Exclusive releases include Les Exclusifs de Chanel fragrances and limited-edition holiday pieces such as Bleu de Chanel 300ml.

Shinsegae strengthens luxury partnerships

HeeEun Chung, General Manager of Shinsegae Duty Free’s Cosmetics & Perfume Merchandising Division, said, “We are delighted to bring CHANEL’s artistic and sensorial holiday experience to travellers at Incheon Airport. Through continued collaborations with global luxury brands, Shinsegae Duty Free will keep elevating the joy of shopping with immersive and memorable experiences.”

The “Chanel Winter Constellation” activation also extends online via Shinsegae Duty Free’s website and social media platforms, connecting digital engagement with the physical travel retail experience.

READ NEXT: Chanel opens fragrance & beauty boutique at Zurich Airport with Avolta

READ NEXT: New Shinsegae Duty Free campaign with dancer KYOKA goes viral

READ NEXT: Shinsegae DF launches exclusive Medicube pop-up at Myeongdong store