The pop-up marks the exclusive Korea debut of Medicube’s limited-edition Forever Cherry collection.

South Korea travel retailer Shinsegae Duty Free has opened an exclusive Medicube Forever Cherry pop-up at its Myeongdong flagship store, featuring the collection born from the beauty brand’s collaboration with K-pop star Jang Wonyoung. 

Active from 24 July to 30 November, the pop-up marks the exclusive Korea debut of Medicube’s limited-edition Forever Cherry collection, which first launched in Japan to strong consumer demand.

The hero product is the Ribbon Cherry Glass Hair Brush – a transparent design finished with ribbon and cherry motifs.

This is available now at the Myeongdong pop-up and on the Shinsegae Duty Free online store, with additional items from the Forever Cherry lineup being introduced in phases.

The pop-up space immerses visitors in the brand’s signature aesthetic, with a vibrant pink interior and ribbon- and cherry-themed installations throughout.

The Ribbon Cherry Glass Hair Brush is available now, with additional items from the Forever Cherry lineup set to be introduced in phases.

Alongside the product displays, a dedicated photo zone invites shoppers to engage with the collection’s playful visual identity.

Medicube first joined the Shinsegae Duty Free online store in 2024 and now operates a permanent boutique on the 10th floor of the Myeongdong flagship.

The pop-up space has a vibrant pink interior and ribbon- and cherry-themed installations throughout.

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