Shiseido marks 150 years; releases Lunar New Year collections in DF&TR

By Charlotte Turner |

Shiseido and China Duty Free Group hosted an impressive drone light show at Haitang Bay to usher in the New Year on 1 January, which also served to underline the strong partnership between the two companies.

 

This year also sees the Shiseido Company, Limited commemorate the 150th anniversary of its founding in Ginza, Tokyo.

 

Illuminating the skyline above Sanya International Duty Free Shopping Complex on 1 January, the 300-drone light show treated the audience to a ‘striking choreographed sequence’, said Shiseido, ‘marking an innovative way of advertising that took Shiseido’s immersive storytelling to new heights’.

 

‘INSPIRING THROUGH THE POWER OF BEAUTY’ SINCE 1872

Labelled a ‘momentous year’, 2022 sees the beauty company marking its sesquicentennial anniversary in the Year of the Tiger; a symbol of strength and courage. Shiseido says the tiger aligns closely with its vision of uplifting and inspiring women around the world through the power of beauty.

 

 

“Since its inception in 1872 as Japan’s first Western-style pharmacy, Shiseido has believed in the power of beauty to bring happiness to consumers,” said the brand.

 

“Moving forward, Shiseido will continue to celebrate unique expressions of beauty and empower people from all walks of life to live their lives fully – going beyond the world of cosmetics to help create a sustainable future for all.”

 

To coincide with the Lunar New Year, Shiseido Travel Retail is releasing a range of limited-edition collections from its leading prestige beauty brands Shiseido, Clé de Peau Beauté and Nars.

 

ARTIST COLLABORATION

The assortment includes a variety of bestselling products in red and gold packaging – colours traditionally associated with the Lunar New Year – featuring unique designs that are said to symbolise strength, regrowth and new beginnings to usher in the Year of the Tiger.

 

The Shiseido beauty brand has collaborated with award-winning Chinese designer Angel Chen on an exclusive design featuring the 2022 zodiac animal – the Tiger (below).

The Ultimune Power Infusing Concentrate 100ml (travel exclusive).

The Ultimune Power Infusing Concentrate 100ml (travel exclusive).

“The design juxtaposes the graceful strength of Angel Chen’s tiger motif with the beauty of Shiseido’s camellia flower to embody the spirit of the brave and beautiful modern woman,” said the brand.

 

REGROWTH AND REVIVAL

“Clé de Peau Beauté expresses the exuberance of the Lunar New Year in a brilliant, chic manner through a collaboration with French illustration partners, Marie Pommepuy and Sébastien Cosset (known by their joint pen name Kerascoët),” added the company.

 

The Clé de peau beauté collection comprises The Serum (100ml travel exclusive); Enhancing Eye Contour Cream Supreme (15ml) and the Correcting Cream Veil (37ml).

The Clé de Peau Beauté collection comprises The Serum (100ml travel exclusive); Enhancing Eye Contour Cream Supreme (15ml) and the Correcting Cream Veil (37ml).

Set against a background of various hues of red, the design illustrates gold light and flowers radiating from the brand logo to signify the arrival of the Spring Festival – a period of regrowth and revival when all life awakens from the sleepiness of winter.

 

And finally, Nars has also dressed its icons in red and gold metallic packaging, ‘lighting the way to good health and wealth this festive season’, said the brand. Products are featured below.

The Nars Lunar New Year Collection comprises the Light Reflecting Setting Powder Set and the Quad Eyeshadow in Taj Mahal.

The Nars Lunar New Year Collection comprises the Light Reflecting Setting Powder Set and the Quad Eyeshadow in Taj Mahal.

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