Today, Shiseido Travel Retail opened a new office in Singapore, located in the heart of the Central Business District as part of the Shiseido Group’s Vision 2020 corporate transformation.

 

The new office hub will house the global headquarters for Shiseido Travel Retail, the regional headquarters of Shiseido Asia Pacific and the affiliate office of Shiseido Singapore.

 

“As centres of value creation, this structure facilitates flexible and agile decision making, enabling Shiseido to achieve significant growth through marketing activities attuned to the needs of global travellers and regional consumers,” says the beauty giant.

 

Shiseido Travel Retail says it continues to remain committed to increased investment in its brands, talent development, beauty innovation and business activities that will positively and sustainably impact society.

 

NEW TRAINING FACILITY

The new office will house three dedicated facilities including the ‘Asia Learning Centre’; a ‘first-of-its-kind’ dedicated training facility that will train approximately 2,000 Shiseido employees from Asia Pacific, Travel Retail, Japan & China each year.

 

The company’s Asia Pacific Innovation Centre will enable ‘open-source innovation’, Asia Pacific consumer research, as well as create and localise a portfolio of highly specialised products for the Asian market and climate, says Shiseido.

 

Finally, Shiseido’s ‘Life Quality Beauty Centre’, which will also be housed within the new Singapore office will provide private, specialised make-up consultations to consumers with significant skin concerns such as port-wine stains, nevus, scars, vitiligo and changes in appearance due to the side effects of medical treatment.

 

“Shiseido has helped consumers with serious skin concerns since 1956, when many in Japan suffered from serious skin burns post-war, by developing a foundation called Shiseido Spots Cover,” insists the company.

 

 

Shiseido Travel Retail and Shiseido Asia Pacific first established their presence in Singapore in 2015 and 2016 respectively, with the employee base almost doubling to over 250 employees, with nationalities spread across 17 countries.

 

ASIA PACIFIC BEAUTY BUSINESS TO BE WORTH $26M BY 2021

Shiseido says that Asia Pacific represents a key region and engine of growth for the global travel retail channel. Current forecasts estimate that its beauty segment represents a potential market size of USD$26bn by 2021.

 

 

“As we continue our trajectory towards achieving our Vision 2020 goals, this new modern office for Shiseido Travel Retail aims to be a place of innovation, creativity and collaboration for our global & Asia teams,” says Philippe Lesné, President & CEO, Shiseido Travel Retail.

 

“We hope that this office will be a place to inspire our team and partners in new ways of thinking, continuing our journey in finding new and fresh methods of engaging our hyper connected travellers and pioneering new forms of retail entertainment.”