Shiseido strengthens commitment to China and Hainan as it returns to CICPE

By Charlotte Turner |

Shiseido will return as an exhibitor to the China International Consumer Products Expo (CICPE), taking place 12–16 April at the Hainan International Convention & Exhibition Center, thereby ‘strengthening its commitment to China and Hainan’, where the company is seeing dynamic growth through its travel retail business.

 

This year, Shiseido will present new brands, products and  technologies to Chinese trade and consumer audiences.

 

The Shiseido booth (stand number: 5-18) will showcase ranges from 19 brands across the company’s portfolio, including brand Shiseido, Clé de Peau Beauté, IPSA, Drunk Elephant, and Nars.

 

In addition, a hybrid skincare brand designed to support Asian ‘Gen Z’ men’s distinct lifestyles will be unveiled for the first time globally, while prestige fragrance and makeup brand Serge Lutens will make its debut appearance at the CICPE.

 

CELEBRATIONS CONTINUE

Shiseido’s participation marks another milestone as the company celebrates its 150th anniversary in 2022. In line with its mission ‘Beauty Innovations For A Better World’, Shiseido has unveiled an anniversary corporate visual that is says ‘envisions the future of beauty’, with virtual counselling services and package-free skincare products being delivered in space.

 

Shiseido has unveiled an anniversary corporate visual that envisions the future of beauty, with virtual counselling services and package-free skincare products being delivered in space.

Shiseido has unveiled an anniversary corporate visual that it says ‘envisions the future of beauty’, with virtual counselling services and package-free skincare products being delivered in space.

 

As it strives to become the world’s No. 1 Skin Beauty company by 2030, Shiseido said it will continue to pursue growth in Hainan through strategic cross-border collaboration between its China and travel retail business.

 

Philippe Lesné, Shiseido Travel Retail CEO.

Philippe Lesné, Shiseido Travel Retail CEO.

Kentaro Fujiwara, Shiseido China CEO, commented: “Hainan is an important window for China to open up to the world and promote dual circulation and global trade. With Hainan’s unique advantages, the CICPE provides a high-quality platform to connect the domestic and overseas markets, and share development opportunities.

 

HAINAN REMAINS ‘A VITAL GATEWAY’

“It underlines the huge potential of the Chinese market and demonstrates China’s determination to advance high-level opening-up.

 

“Through the CICPE, we hope to showcase Shiseido’s top-quality products, services and latest research & development results to consumers, meet like-minded partners and build long-term business partnerships, and continuously create innovations that make the world a better place.”

 

Philippe Lesné, Shiseido Travel Retail CEO, added: “The opening-up of Hainan through the CICPE brings exciting new opportunities to further develop Shiseido’s offshore duty-free business. It is a vital gateway to amplify the reach of Shiseido’s brands to traveling Chinese consumers, providing them with new ways of experiencing our diverse portfolio.

 

“With the recovery in Chinese consumer confidence and increasing dynamism in Hainan’s travel retail landscape, growth prospects are strong – we aim to accelerate this momentum by driving skin beauty, enhancing cross-border collaboration, and fostering deeper retailer partnerships. We hope our partners and consumers will be inspired by Shiseido’s vision for the future of beauty as we look ahead in our 150th year.”

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