Shiseido TR storms ahead in Asia with +60% growth

By Charlotte Turner |

Shisedo-video-leadIn the latest interview appearing on the TRBusiness video channel, Kenji Calmejane, General Manager Asia Pacific, Shiseido Travel Retail talks about the group’s growing presence in the travel retail and duty free channel and its forecasts for 2017.

 

You can view the entire TRBusiness video catalogue on YouTube here.

 

Calmejane discusses the heritage of Shiseido group and tells TRBusiness how the past two years in particular have seen a turning point in its success under the guidance of CEO Masahiko Uotani and his ‘Vision 2020’ strategy.

 

He explains that they estimate that the global market has grown by 20% in the past year, however the Shiseido Travel Retail division in Asia has seen a growth of over 60%.

 

Calmejane says that this strong growth can be directly linked to the increased productivity of the group’s four pillar brands; Shiseido, Clé de Peau Beauté, NARS and Dolce & Gabbana.

 

 

He explains that the Chinese are still their key target consumer within the Asia Pacific region, but the group is increasing its digital presence to focus on the millennial travellers in particular.

 

Calmejane states that the group is very positive about the year ahead and predicts further growth within the channel.

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