Shiseido Travel Retail marks Lunar New Year with limited edition collection

By Faye Bartle |

Siv Chao, Vice President, Strategic Marketing, Shiseido Travel Retail

Left: NARS Light Reflecting Setting Powder Set. Right: Siv Chao, Vice President, Strategic Marketing, Shiseido Travel Retail.

Shiseido Travel Retail is celebrating the Year of the Rabbit with a limited edition Lunar New Year collection featuring a curated line-up of hero products from Shiseido, Clé de Peau Beauté and NARS, decorated in vibrant red packaging.

“The arrival of the Spring Festival brings with it the hope for health, happiness and good fortune around the world,” said Siv Chao, Vice President, Strategic Marketing, Shiseido Travel Retail.

“To mark the Lunar New Year, we have reimagined our bestselling skin beauty and prestige makeup brands to encourage travellers to celebrate their beauty, take on new challenges and share prosperity for the year ahead with their loved ones.”

First up in the assortment is the travel exclusive Shiseido Ultimune Power Infusing Concentrate 100ml (Single and Duo Set), which is available now in travel retail Asia Pacific and travel retail Japan.

The seasonal packaging [pictured below] illustrates ‘the power of softness, flexibility and resilience of the Chinese Zodiac Rabbit’, symbolising jumping into a new year and taking on fresh challenges.

Shiseido Ultimune Power Infusing Concentrate

The campaign for Shiseido Ultimune Power Infusing Concentrate 100ml Single and Duo Set, aims to ’empower beauty among travellers inside and out, so that they can be strong enough to move forward and progress to a new stage in life’.

Next is release of a luxurious, limited-edition design of Clé de Peau Beauté The Serum 100m.

Also a travel exclusive, this is available in travel retail Asia Pacific and serves to wish travellers a ‘Happy Radiant New Year’.

Clé de Peau Beauté The Serum 100ml

Clé de Peau Beauté The Serum 100ml (travel exclusive).

The seasonal packaging was created in collaboration with textile designer and illustrator Tashi Tsering.

The illustrations, featuring peonies composed of shaded flowers and gold leaves, draw inspiration from chinoiserie to ‘express Chinese artistic traditions from a European point of view’ and signify ‘good luck, richness and happiness in the New Year’.

Shiseido Ultimune Power Infusing Concentrate and NARS Light Reflecting Setting Powder Set

Left: Shiseido Ultimune Power Infusing Concentrate 100ml (Single). Right: NARS Light Reflecting Setting Powder Set.

The NARS Light Reflecting Setting Powder Set completes the collection.

In a festive red and gold look, the set can be purchased in travel retail Asia Pacific and travel retail Japan.

International

OUT NOW: June/July issue + Top 10 Airports

The TRBusiness June/July 2024 edition, featuring the Top 10 Airports report, is now available...

International

TR Consumer Forum 2024 photo gallery now live

The TR Consumer Forum 2024 was packed with memorable moments, from the very first networking...

International

TR Consumer Forum welcomes Gulf Beverages

TRBusiness is proud to announce Gulf Beverages and African + Eastern as Diamond Sponsors for the...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend