SkinCeuticals and CDFG stage lab-inspired pop-up at Sanya Edition Hotel

By Charlotte Turner |

L’Oréal-owned medical skincare brand, SkinCeuticals hosted an antioxidant lab pop-up at The Sanya Edition hotel in Hainan last month.

 

The activation aimed to promote the brand’s three iconic antioxidant serums, C E Ferulic, Phloretin CF and the newly released Silymarin CF, tying together online and offline experiences.

 

Setting the stage at the entrance of the hotel was a giant C E Ferulic serum bottle to welcome visitors on a ‘digital and interactive product discovery journey’, said SkinCeuticals.

 

A laboratory-inspired interactive wall identified the serum that best suited the different skin types of each visitor.

 

PRE-ORDER AVAILABLE THROUGH CHINA DUTY FREE WEBSITE

Three LED touchscreens representing each serum facilitated an interactive journey, where travellers were able to discover the efficacy of each formulation. At the end of this process, QR codes were then displayed, enabling travellers to make purchases through China Duty Free Group’s pre-order website.

 

 

The serums could also be found inside the antioxidant lab pop-up on a moving conveyor belt.

 

The renowned Beauty Tech diagnostic tool, Skinscope, was also in situ, offering personalised skin consultations for visitors through assessing their underlying skin concerns.

 

At the end of the journey, visitors could receive a sample of the antioxidant serum through a digitalised gift redemption machine and re-directed visitors to the CDFG Haitang Bay store to experience more.

 

The pop-up also hosted an invite-only VIP event from 26 to 28 November 2021 at which six KOLs and 78 VIPs from China Duty Free Group and TongCheng Online Travel Agency were invited to a series of exceptional and personalised experiences, such as an expert-led presentation on the brand’s clinically proven breakthrough formulations, a Skinscope diagnosis and a 45-minute facial treatment.

 

“Consumers are increasingly knowledgeable and discerning when it comes to skincare; more than ever, they value products that are clinically-proven and backed by science,” said Fran Law, General Manager of Active Cosmetics and Professional Products Divisions at L’Oréal Travel Retail Asia Pacific.

 

“It is with pride that we launched SkinCeuticals’ first hotel takeover together with China Duty Free Group, which showcases our brand’s breakthrough formulations through such immersive and consumer-centric journey.”

 

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