SkinCeuticals puts on a Hainan beauty show with technology & influencers help

By Luke Barras-hill |

L’Oreal-owned professional skincare brand SkinCeuticals has collaborated with China Duty Free Group (CDFG) to launch the former’s first-ever tech-driven exhibition and influencer VIP session in Haitang Bay, Hainan island.

A fully integrated online and offline experience greets visitors to the exhibition at the Sanya International Duty Free Shopping Complex in June.

Inspired by technology, the exhibition put an emphasis on education and learning via touchpoints that allow users to discover the Skinceuticals’ product range and access information on QR codes.

Meanwhile, the Antioxidant Skin Wish Pond allows travellers to cast their skin wish on a giant CE Ferulic centrepiece and share photos on social media.

INFLUENCER SESSION

Beauty advisors are on hand to assess the condition of visitors’ skin and offer skincare routine recommendations.

Customers can collect photo printouts at the indoor SkinCeuticals counter along with a Phyto Corrective Serum sample.

In addition, an Antioxidant VIP session involving six influencers took place at the Sanya Edition hotel on 4 June.

The influencers were gjven a SkinCeuticals’ signature antioxidant berry cocktail followed by the beauty tech service, SkinScope diagnosis.

The technology assesses participants’ skin through a simulated daylight mode for reviewing visible concerns and a LED-UV light mode for identifying underlying damage.

An Antioxidant VIP session featuring six influencers was held on 4 June at the Sanya Edition Hotel.

Influencers and SkinCeuticals exports took part in a Q&A session after with content uploaded online for followers to view.

Fion Ng, General Manager of SkinCeuticals Travel Retail Asia Pacific said: “We are extremely pleased to collaborate with China Duty Free Group to debut our first-ever tech-exhibition and VIP influencer session in Hainan.

“SkinCeuticals is born from decades of skin cancer research that led to pivotal breakthroughs in antioxidants; today, we are very excited to share and educate travellers with our brand history and the efficacy of antioxidant products in such a seamless, engaging and innovative way.”

Grace Wang, General Manager of Perfume and Cosmetics department, Central Merchandising Division, China Duty Free Group added: “We’re honoured to be working with SkinCeuticals in its debut HPP – a medical expert in scientific skincare with a premium point of view which we are excited to share with our consumers.

“The HPP will bring a new way to express the brand within the mall and presents a new way of educational retailtainment across multiple touchpoints – all of which we’re sure our clients will thoroughly enjoy.”

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