SKROSS to showcase new premium adapter in Singapore

By Andrew Pentol |


The new SKROSS high-performance adapter can be used with products such as laptops and hairdryers.

Swiss brand SKROSS is to showcase its new premium Alpha by SKROSS world travel adapter at next month’s TFWA Asia Pacific Conference and Exhibition in Singapore (Stand number C4).

As reported, the adapter, which was unveiled last year in Cannes, stems from a partnership with Danish design agency, Jacob Jensen Design.

The logo is based on an alpha sign incorporated into an open infinity symbol which highlights its durability.


According to the company, Alpha by SKROSS is characterised by a ‘stylish minimalism’ using the clean design language Jacob Jensen Design is known and recognised for.

The new high-performance adapter can be used with the most energy consuming devices including laptops and hairdryers.

It is also compatible with seven international socket standards (EU, Australia/China, UK, USA, Switzerland and Brazil).

In addition, Alpha by SKROSS is introducing technologies and exclusively designed and patented safety features, including a triple safety mechanism. A five-year international warranty is also available.

Sam Gerber, Managing Partner, SKROSS said:  “We are convinced that Alpha by SKROSS will further strengthen our position as a premium brand. Furthermore, we’ve been increasingly observing the trend that electronics no longer needs to be just functional and solve a problem.

“Consumers are placing more and more value on the design and lifestyle aspects of a product. There are plenty of brands who produce cheap products, but it is only SKROSS that can build this level of sophistication.”

Pia Kautz, Corporate Communication Representative, SKROSS added: “To meet this trend, we have created Alpha by SKROSS. With its many advantages and exclusive packaging, it makes the perfect gift for all those who love to travel in style.”


Alpha by SKROSS is compatible with seven international socket standards.




OUT NOW: June/July issue + Top 10 Airports

The TRBusiness June/July 2024 edition, featuring the Top 10 Airports report, is now available...

The Americas

Avolta expands US presence with 15-year contracts at John Wayne Airport

Avolta is set to grow its presence at John Wayne Airport in Orange County, California, through a...


TR Consumer Forum 2024 photo gallery now live

The TR Consumer Forum 2024 was packed with memorable moments, from the very first networking...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend