SSP’s new ‘strategic’ gain at Suvarnabhumi

By Doug Newhouse |

SSP Thailand has clinched a five-year £9.5m ($15.2m) deal to operate four new outlets at Suvarnabhumi International airport, all scheduled to open during the first week of April 2011.

The outlets are situated in the food court area of the domestic terminal, which serves up to one million passengers every month.

The company currently operates a Burger King at the Suvarnabhumi food court and this will be joined by a second Pizza Company outlet – a brand already popular with passengers at the airport’s international terminal. There will also be a Bill Bentley pub, which has a similarly successful track record at Phuket International Airport.

‘STRATEGICALLY IMPORTANT’
Making its first foray into the Thai market will be fast-food stalwart Popeyes Chicken & Biscuits, with leading Japanese noodle brand Yamagoya completing the portfolio. With 200 outlets across Asia, this brand is already said to be ‘a firm favourite’ in Thailand.

Commenting on the new contract, SSP Thailand General Manager, Vorarat Charoonsmith, said: “This win is strategically important to us and it will significantly increase our business at our largest operation in Thailand. With a strong local team and an impressive brand line-up, I’m confident that this new operation will be both well received by passengers and a commercial success.’

The new venture will create 30 full time and between 30 to 40 part-time jobs.

 

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