Starboard CS at the helm of cruise restart in China

By Luke Barras-hill |

Blue Dream Star offers a varied assortment of sought-after merchandise spanning beauty, watches, fashion and confectionery.

Starboard Cruise Services has forged an alliance with Blue Dream Cruises to deliver retail shops onboard the first vessel offering outbound cruises from China since the start of the pandemic, TRBusiness can reveal.

A wide range of revered brands and products, from beauty and fragrances to watches, fashion and confectionery, will be available on Blue Dream Star, says LVMH Moët Hennessy Louis Vuitton company Starboard Cruise Services [see below gallery].

Ocean-going travellers can peruse assortments from world-renowned fashion houses loved by Chinese consumers such as Gucci, Prada, Hugo Boss, Armani, Love Moschino, Ray-Ban and more.

Lisa Bauer, CEO and President, Starboard Cruise Services, said: “We are really excited to resume cruising in China and thrilled to start this new journey with Blue Dream Cruises.

“With our extensive history and expertise in the market, the refined retail experience is tailored to the Chinese guest seeking unparalleled luxury and unforgettable vacations at sea –making every voyage with Blue Dream Cruises extraordinary.”

Asia-targeted retail

Lisa Bauer, CEO and President, Starboard Cruise Services.

Reports suggest Blue Dream Star made its first sailing from Shanghai to Japan on 26 May.

Starboard Cruise Services’ experience in the China market dates back to 2006, when it set sail with Costa Allegra – at the time the first international cruise line sailing in the Chinese market.

The company says its latest collections on Blue Dream Cruises pay tribute to China’s rich heritage, and bring together a ‘thoughtfully curated selection of global and Asian brands, luxury designers, and treasured mementos that guests can take home to cherish their cruise vacation’.

Asian and international skincare aficionados can discover the Beauty and Fragrance Gallery, housing skincare, sun care and makeup creations from Japanese beauty giant Shiseido; Korean holistic skin care items from Sulwhasoo; and innovations from French luxury beauty brand Sisley.

Meanwhile, the Boutique Gallery celebrates Swiss watch craftsmanship from Longines, Tissot and Titoni.

Helene Xu, General Manager of Blue Dream Cruises, said: “Blue Dream Cruises is committed to providing our guests with world-renowned cruise experiences. Partnering with Starboard enables us to set a new standard of cruise retailing, ensuring that guests have the ultimate vacation journey at sea.”

Blue Dream Cruises is a national cruise brand of Shanghai Blue Dream International Cruise Co, a mixed ownership company invested jointly by Fujian Zhongyun Investment Group, Qingdao Shibei Construction Investment Group and Zhoushan Putuo Transportation Investment Development Group and founded in 2016.


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