The inaugural Spectrum of the Seas cruise will depart from Shanghai in June.

Starboard Cruise Services is showcasing its retail offer on Royal Caribbean’s Spectrum of the Seas, the cruise line’s first purpose-built vessel for the Asian market.

TRBusiness understands a VIP unveiling of the ship is currently taking place in Malaga, Spain (11-15 April). The vessel will then head to Barcelona before embarking on a 51-day cruise to its new base port of Shanghai. From there, a three-day inaugural cruise will depart in June (3-6 June).

Several brand firsts are available on board including Marc Jacobs, Titoni of Switzerland, Breitling and Jo Malone. Luxury boutiques from Bulgari, Tiffany & Co, Cartier and Omega will also open.

‘ROBUST BEGINNING’

Starboard has enjoyed a ‘robust beginning’ to 2019. The launch of the company’s stunning new retail programme on Costa Cruises’ Costa Venezia vessel in March was preceded by a further unveiling on Dream Cruises’ Explorer Dream.

As reported, Starboard’s Costa Venezia retail operations span more than 8,000sq ft. They feature a collection of Italian and international designers, the largest beauty space at sea and the Bulgari Jewellery Fashion show.

The company, which recently appointed Brenda Yester Baty as new Chief Commercial Officer, has strong partnerships with many brands worldwide. First-at-sea launches include Tiffany & Co, Cartier, Dior, Max Mara, Hublot, Victoria’s Secret and Clé de Peau Beauté.

Experiential brand activations featuring Cartier Grooms, Breakfast at Tiffany’s, Bulgari Sweet Summer and Omega Seamaster are also big hits with consumers on board.

Starboard’s retail offer on Costa Cruises’ Costa Venezia vessel was launched last month.