Nuance-Watson (HK) reports that it is the first airport operator in Asia to launch ‘Aura by Swarovski’ in its Temptation Duty Free stores, with Aura borne out a partnership between the Clarins Fragrance Group and Swarovski consisting of two creations: Eau de Parfum and Make-up Jewels.
Nuance-Watson (HK) says that in support of the launch, a series of integrated marketing initiatives were implemented, including eye-catching shop-front animation with Swarovski crystals, an online communication campaign, as well as magazine features, to maximise customer awareness.
Commenting, Tan Lay Leng, General Manager, Perfume & Cosmetics and Technology for Nuance-Watson (HK), said: “We are excited and thankful for Clarins Group’ support in choosing Temptation Duty Free stores to launch ‘Aura by Swarovski’ in the Asia market.
GREAT RESULTS EXPECTED
“We are expecting great success for this innovative cross-over because both Swarovski and Clarins are among the most sought-after brands by Asian customers, especially the Mainland Chinese.
“We will continue working closely with brands for opportunities to timely participate in new product launches, and further contribute in enhancing HKIA’s reputation for the diversity of beauty choices.”
Emmanuel Ruelland, Travel Retail Regional Director Asia-Pacific for Clarins Group added: “Clarins Group is pleased to choose Nuance-Watson (HK) as the preferred airport retailer to pre-launch the ‘Aura by Swarovski’ Fragrance & Make-up Jewels in Asia.
“HKIA is one of the major transportation hubs in Asia where the brands, Swarovski and Clarins, are well-recognised by the Chinese travellers. Together with the long-term partnership with Nuance-Watson (HK), it is appropriate to first showcase the irresistible ‘Aura by Swarovski’ to the airport travellers at HKIA.”
The ‘Aura by Swarovski’ Eau de Parfum is described as ‘a glowing floral fruity fragrance promising a new dimension of femininity and emotion.’
The description continues: “Sublimely simple, the packaging is set with a unique yet signature crystal atop the bottle. Like the bottle, the case casts its own light. The box opens like a jewellery case to reveal the fragrance giving it an incomparably sumptuous allure.
“Another beauty of the packaging is that it takes environmental responsibility into consideration. Packaging is made from recyclable cardboard and bottles. The entire line of ‘Aura by Swarovski’ is refillable. All these give ‘Aura by Swarovski’ a totally innovative texture and design.
“Perfecting the enchantment, Swarovski Make-up jewels coming in the shape of round pendant jewels adorned with Swarovski Elements crystals with make-up nestled inside, are sure to make every woman luminous.”
Asia & Pacific,
Asia & Pacific,