Swarovski Crystal Studio concept dazzles with two POS at Hainan mall

By Luke Barras-hill |

The Swarovski Crystal Studio concept elevates the brand’s craftsmanship & design to enhance the guest experience.

Lagardère Travel Retail has partnered with Swarovski to open two new shops at Hainan Tourism Duty Free Shopping Complex [see below video].

Situated in downtown Sanya, the shops assume the Swarovski Crystal Studio concept, providing customers with an immersive and engaging shopping experience.

The concept upgraded the retail setting by encouraging customers to touch and feel with Swarovski’s products via physical touchpoints, to try on pieces and be creative with the collections.

‘ELEVATED RETAIL EXPERIENCE’

Ms Karen Tse, Director of Travel Retail APAC, Swarovski said: “We are thrilled to partner with Lagardere Travel Retail to bring our innovative new retail experience to customers of Hainan Tourism Duty Free Shopping Complex.

“The new stores allow us to showcase our products in innovative ways and for customers to experience them like never before as they immerse themselves in the shimmering world of Swarovski.”

Eudes Fabre, CEO, Lagardère China added: “Swarovski not only brings its alluring jewellery and accessories to customers of Hainan Tourism Duty Free Shopping Complex, but through its new retail environments ensures that customers interact and engage with its products in new ways, delivering an elevated retail experience.

“We are delighted that Hainan Tourism Duty Free Shopping Complex is now home to two new retail concepts that are bound to draw existing and new customers to the brand and its striking products.”

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