Sydney Airport and awpl capture spirit of Sydney with destination retail line

By Luke Barras-hill |


Items have been handpicked to appeal to Sydney locals and tourists alike.

Sydney Airport (SYD) has partnered with travel retailer awpl to launch a new limited edition lifestyle capsule collection at the latter’s Think Sydney and Merchant stores.

SYD Lifestyle features everyday essentials such as cotton t-shirts and baseball caps, footwear, accessories, fine foods and reusable ‘memobottles’ supporting access to clean water for every bottle sold. Products range from AUS$14.95/US$10.30 – AUS$69.95/US$48.10.

Available from Think Sydney stores at T1 and Domestic Merchant shops at T2 and T3, SYD Lifestyle plays on the appealing aesthetic of Sydney as a summer destination and targets the 44 million-plus passengers who travel through the airport every year.

Capsule-vertical-2019STRONG RESPONSE

Simon Buckle, Senior Buyer, awpl said: “When we were approached to be the launch retail partner for the SYD Lifestyle collection we jumped at the chance to be involved.

“Destination retail has evolved significantly in recent years with trends shifting towards ever-increasing levels of quality and style and the SYD Lifestyle collection sits perfectly at the junction of destination and fashion.

“Since its introduction, we’ve seen a fantastic response from customers exceeding our expectations into the holiday period and look forward to continuing to be part of the future development of this range.”

Vanessa Orth, Chief Commercial Officer, SYD added: “The collection is fresh and uniquely Sydney, so we’re thrilled to be the exclusive home for the launch of this new brand, with a great range of products customers can pick up before boarding to remember their trip to Sydney.

“With so many customers moving through the airport each day, we’re confident SYD Lifestyle will soon be synonymous among Australians, just as NYC is to New York City.”


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