Teeling Whiskey and China Duty Free serve up vintage range in Hainan

By Luke Barras-hill |

Bacardi Global Travel Retail has premiered Teeling Whiskey – the Vintage Reserve Collection, with China Duty Free Group (CDFG) in Hainan.

Available on an exclusive basis in travel retail, the launch is accompanied by a two-month high-profile promotion running to the end of February at the CDFG duty free shop in downtown Haikou.

The Vintage Reserve Collection consists of three 70cl aged expressions to appeal to whiskey enthusiasts seeking to acquire rare and refined Irish single malt liquids.

IRISH WHISKEY ‘EVOLVING’ IN CHINA

The Teeling Whiskey 38-year-old Single Malt Very Rare Cask ($14,000) is a limited edition of 200 numbered bottles, 35 of which are available through CDFG in Hainan. These are matured exclusively in Rum barrels.

The Teeling Whiskey 32-year-old Single Malt Rum Cask ($4,000) is limited to 750 bottles. Distilled in 1988, the fluid is matured in ex-Rum casks for 32 years.

Rounding off the collection is the Teeling Whiskey 2001 Vintage Reserve Single Cask ($650), another exclusive for CDFG with a limited run of 300 bottles. These are aged for 19 years in an ex-Madeira cask.

A Teeling Whiskey permanent gondola at CDFG’s Sanya International Duty Free Shopping Complex in Haitang Bay.

Vinay Golikeri, Managing Director, Bacardi Global Travel Retail, commented: “Irish whiskey is still a new and evolving category in China and it’s a very exciting one that is fast gaining a following among contemporary whiskey drinkers, especially in first-tier cities.

“Teeling appeals to the new generation because it is new and different with an accessible style and taste that suits the Chinese palate, underpinned by its award-winning credentials. China has the potential to quickly become one of the largest markets for Irish whiskey and this partnership with China Duty Free Group in Hainan is a powerful launch-pad for Teeling Whiskey – The Vintage Reserve Collection.”

Charles Chen, President, CDFG, added: “There is a growing interest in premium, aged Irish whiskey among our shoppers from across China and we are honoured to be the first travel retailer to list Teeling Whiskey – The Vintage Reserve Collection.

“China Duty Free Group is continually enhancing our range to excite and delight our customers and we are very pleased to expand the award-winning range of Teeling in our stores.”

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