The Dalmore Cask Curation Sherry Edition enters Malaysia TR with Eraman

By Faye Bartle |

The Dalmore Cask Curation Sherry Edition

L to R: Micheline Wong, Regional Director GTR, Whyte & Mackay; Mathialagan Maniam, Senior Manager Merchandising, Eraman Duty Free; and Mike Greggs, MD: Europe & GTR, Whyte & Mackay.

Whyte & Mackay and Eraman Duty Free are celebrating the exclusive Malaysia travel retail launch of The Dalmore Cask Curation Sherry Edition, at Kuala Lumpur International Airport.

Only 150 sets of the Dalmore Cask Curation Sherry Edition release are available in hand-picked locations around the world, including 20 allocated to travel retail.

It’s the first release in The Dalmore Cask Curation series, which celebrates the artistry of The Dalmore, the role of casks in creating a single malt and which highlights the work of fifth-generation winemakers González Byass of Jerez de la Frontera, Spain.

The set comprises three age statement whiskies – a 26, 28 and a 43 Year Old – each finished in González Byass casks and presented in a bespoke, hand-crafted and leather-finished case.

“We are delighted to collaborate with Eraman Duty Free on this release, which represents an exponential growth of our partnership and capitalises on the ever-growing demand for Single Malt Scotch from travelling shoppers,” said Micheline Wong, Regional Director Asia Travel Retail, Whyte & Mackay.

“With an exquisite and exclusive release like The Dalmore Cask Curation series, it is a pleasure to work alongside partners who are focused on delivering a truly premium experience for shoppers and we are proud to make the only version of The Dalmore Cask Curation Sherry Edition in Malaysian travel retail available with Eraman Duty Free.”

The Dalmore Cask Curation Sherry Edition

The new expressions stabd proud on a dedicated plinth.

The three age expressions are being showcased on a dedicated plinth in the heart of the Eraman Duty Free store’s luxury spirits area.

Single malt Scotch is a key category for the retailer, which has recently upgraded the shopper experience, boosting footfall and sales in the process.

READ MORE: Dubai Duty Free showcases The Dalmore Cask Curation Sherry Edition

READ MORE: Whyte & Mackay puts the focus on Fettercairn at TFWA Asia Pacific show

READ MORE: The Dalmore unveils new Luminary 2024 Edition for GTR channel

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