Whyte & Mackay has revealed the details of its exclusive release for Lunar New Year – and where shoppers can find it in travel retail.
The King Alexander III Lunar New Year 2023 Limited Edition has been created to help attract more shoppers to duty free stores and drive higher spend per passenger.
It is currently available with leading retailers in the channel, including Lotte Duty Free, DFS Group, China Duty Free Group, Dufry and Dubai Duty Free, while stocks last.
“This stunning special pack is guaranteed to attract the DF shoppers who are constantly on the look-out for limited editions and special packs in our channel and The Dalmore, with its impressive collection of rare and exclusive expressions, will continue to drive spend per passenger,” said Clarisse Daniels, Head of Marketing Travel Retail & Emerging Markets, Whyte & Mackay.
The King Alexander III Lunar New Year 2023 Limited Edition adds to The Dalmore’s prestige offer, which the company says has ‘fuelled malt category growth by recruiting and trading up modern luxury shoppers’.
A sizeable share (70%) of The Dalmore’s rare luxury malts command a ‘prestige plus’ price (above US$200).
Ideal for luxury gifting, the Lunar New Year special edition is presented in a special gift box decorated in ornate red and gold.
The packaging features a representation of the lanterns which form a key part of the holiday celebration.
“This innovation is an important part of our strategy to drive the Prestige category and increase spend per shopper by encouraging them to trade up,” Micheline Wong Regional Director Asia DF.
“The Dalmore has been a driving force in Asia Travel Retail and really resonates with the Asian shopper looking for rare and distinctive gifts.
“We are working closely with our key customers to make the most of exciting innovation like this and attract the luxury shopper to their stores.”
The Dalmore King Alexander III Lunar New Year 2023 Limited Edition is available worldwide with Lotte Duty Free in Singapore; China Duty Free Group in Hong Kong and Hainan; DFS in Macau; Dufry at London Heathrow; Dubai Duty Free in Dubai and with Fortier Wines & Spirits at Kuala Lumpur International Airport.
It is also available on the domestic market.
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