The Ginza builds on TR launch with inaugural Hainan boutique with CDFG

By Faye Bartle |

Shiseido Travel Retail's debut The Ginza boutique in Hainan with CDFG at Sanya International Duty Free Shopping Complex.

Chinese musical theatre actor and singer Ayanga shares his ‘haute couture journey’ with The Ginza in an interview to mark the new boutique opening.

Shiseido Travel Retail has unveiled the first boutique in Hainan for prestige Japanese skincare brand The Ginza, in collaboration with China Duty Free Group (CDFG).

The new space, located within the Sanya International Duty Free Shopping Complex, brings the brand’s minimalist, tailormade skincare solutions to life amid its signature high fashion aesthetic under the banner of ‘Your Skin’s Haute Couture’.

The launch was marked by a grand opening event on 8 July, featuring high-profile Chinese musical theatre actor and singer Ayanga 阿云嘎.

This was bolstered by a 360-degree marketing campaign across owned and CDF channels to drive awareness and traffic, encompassing KOL engagement, livestreaming and programmatic advertising.

“Building on The Ginza’s successful launch in travel retail with China Duty Free Group, this momentous opening of the brand’s inaugural boutique in Hainan is well-placed to fulfil the growing demand for prestige skincare from Chinese women travelling to the island,” said Philippe Lesné, President & CEO, Shiseido Travel Retail.

 

Shiseido Travel Retail's debut The Ginza boutique in Hainan with CDFG at Sanya International Duty Free Shopping Complex.

Left: The boutique design features three key premium materials: white glass, white textiles and silver-finish stainless steel. Right: Consumers are invited to explore the backwalls, trial products at the discovery table and receive a personalised consultation.

“The Ginza’s is a celebration of Shiseido’s birthplace in Ginza, Tokyo, and the introduction of this jewel in the crown of Japanese beauty is timely as we mark Shiseido’s 150th anniversary this year.”

The 54-square-metre boutique has a modern design inspired by the cityscape of Ginza.

Shoppers can discover a range of bestselling products, including the hero serum Hybrid Gel Oil, as well as travel exclusive assortments such as the Best Collection (a three-step skincare regimen) and CDF Luxe Routine Care Set (a three-step luxury skincare ritual).

The Ginza.

Left: The travel retail exclusive The Ginza Best Collection. Right: Hero product, The Ginza Hybrid Gel Oil.

“We are thrilled to strengthen our partnership with Shiseido Travel Retail as we unveil the first-ever The Ginza boutique in Hainan,” said Grace Wang, General Manager of Perfume & Cosmetics, Central Merchandising Division, China Duty Free Group.

“The boutique provides a new and innovative expression of luxury skincare for our shoppers to discover, and the launch event welcomed guests on an exclusive haute couture skincare journey that truly brought the essence of The Ginza to life.

“We look forward to collaborating further with Shiseido to take The Ginza to new heights.”

The Ginza launched in 1975 as a fashion boutique in Ginza, Tokyo and began offering high-performing skincare products in 2002.

The Ginza mini suitcases and personalised luggage tags.

The Ginza mini suitcases and personalised luggage tags for event guests.

Its bespoke approach focuses on skin’s innate physiological functions for glowing, healthy skin with its proprietary Perceptive Complex EX adapting and responding to the skin’s condition with the nutrients it needs throughout the day.

The brand is suitable for all skin types, regardless of age, gender and skin concerns.

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