Lego ‘Experience the Thrill’ F1 animation at MEL.

The Lego Group has introduced a new collection of Lego F1 sets alongside travel retail exclusive activities at Melbourne (MEL) and Sydney (SYD) international airports in Australia.
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The launch targets Lego and F1 enthusiasts of all ages, with the activations coinciding with the start of the 2025 Formula One season in Melbourne.
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The move builds on the brand’s successful such animation at MEL in 2024. This year, however, Lego Travel Retail has stepped-up its offering with two concurrent animations in partnership with Heinemann Oceania at SYD and Lotte Oceania Duty Free at MEL.
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Both locations will feature a wide range of Lego F1 cars. Furthermore, at SYD there is a phygital experience that gives travellers of all ages the chance to take part in a fun and entertaining racing competition by pedaling to power their Lego F1 vehicles.
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In a first for the brand, all 10 F1 teams will be represented across The Lego Group’s product portfolio, including Lego Speed Champions (2024 editions), Lego City and Lego Duplo.
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Beyond the kids and family-friendly sets, there are Lego Technic and Lego Icons sets including the 42207 Ferrari SF-24 F1 Car, which is a 1:8 scale replica with realistic functions where fans can build the steering wheel, two-speed gearbox, adjustable spoiler for DRS activation and a V6 engine with spinning MGU-H.
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Williams fans can replicate the 10353 Williams Racing FW14B & Nigel Mansell set – the legendary race car the propelled Mansell to victory in the 1992 Formula 1 World Championship.

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The Lego F1 animation at SYD. The animations bring the thrill of the Formula One world to life through the creative world of Lego play.

Left: Among the promotions is the chance to receive an exclusive Lego Passport holder as a GWP with a minimum spend of AUD100. Right: The interactive racing competition experience at SYD.