Antioxidants are a key part of the product portfolio.

The Shilla Duty Free has bolstered its cosmetics portfolio with the addition of the L’Oréal Group’s SkinCeuticals brand, which is making its debut in Korean travel retail.

SkinCeuticals is now available at the retailer’s store in Incheon International Airport Terminal 2, and via its online duty-free shop.

The SkinCeuticals philosophy centres around three main pillars: prevent, protect and correct. Many of its products, including the best-selling C E Ferulic Antioxidant Serum, incorporate antioxidants (vitamins and minerals that help to protect the skin from damage and premature ageing).

SkinCeuticals: a derma cosmetic pioneer

SkinCeuticals pioneered the rise of the cosmeceutical or ‘derma cosmetic’. The brand’s products are renowned for their high concentrations of pharmaceutical-grade actives that are clinically proven to improve the skin’s health and appearance.

The derma cosmetics segment is growing significantly inside and outside Korea, according to The Shilla Duty Free. With this exclusive listing, the retailer is aiming to expand its product diversity and leverage its competitive edge.

SkinCeuticals products are renowned for their high concentrations of pharmaceutical-grade active ingredients.

To celebrate the launch, The Shilla Duty Free is offering passengers a skincare travel deluxe item and beauty pouch or tote bag GWP.

The Shilla Duty Free commented: “It is significant for us to introduce SkinCeuticals across both our online and offline channels, a first in the [Korean] duty-free industry.

“We aim to continue enhancing our beauty brand line-up, providing our customers with unique shopping experiences and leading the industry.”

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