The Shilla Duty Free’s Fragrance Festival takes off at Singapore Changi Airport

By Faye Bartle |

Shilla Fragrance FestivalCK Defy Eau De Toilette 100ml

Shilla Fragrance Festival – Scent: CK Defy Eau De Toilette 100mll. Travel destination: New York, US. Photo: Shilla Duty Free

Passengers passing through Singapore Changi Airport from now until 18 August are being invited to pick a fragrance to celebrate their travel experience thanks to The Shilla Duty Free’s inaugural Shilla Fragrance Festival.

A curation of limited edition and newly launched fragrances from Dior, Bvlgari, Penhaligon’s, Burberry, Paco Rabanne, Hugo Boss and Calvin Klein have been selected from more than 1,000 fragrances available at its Cosmetics & Perfumes stores in Terminals 1 and 3 to feature in the festival.

The concept has been designed to ‘elevate the retail experience’ for passengers and ‘bring back the magic of travel’ as traffic ramps up for the summer holiday season.

“Together with Changi Airport, we welcome travellers to step into The Shilla Duty Free during the festival to discover for themselves the world of fragrances,” said Mr Jeff Lee Jaewan, Managing Director, Shilla Travel Retail (Singapore).

“Designed with travellers in mind, we, together with our beauty partners have lined up a host of immersive brand experiences featuring our festival fragrances in store to delight your senses.

“As one of the world’s leading travel retailers, we are committed to only delivering the best travel retail experience to our customers with travel exclusives, travellers’ favourites and new launches.

“We will continue to grow this festival year on year, to bring the best to Changi and the best of beauty travel retail to our customers,” added Mr Lee.

At the stores, consumers can create their own ‘olfactory journey’, with brand activations whisking them away on a scent-filled trip to help them ‘rediscover their love for travel’.

Shilla Fragrance Festival Burberry Her Eau De Toilette

Shilla Fragrance Festival – Scent: Burberry Her Eau De Toilette 100ml. Travel destination: England, United Kingdom. Photo: Shilla Duty Free

The playful, interactive experiences team digital content with the aromas of the scents.

The fragrances are also available at iShopChangi.com via the festival landing page, which travellers can browse and purchase from 30 days to 12 hours before their flight.

Shilla Fragrance Festival

Shilla Fragrance Festival – Scent: Penhaligon’s Endymion Eau De Cologne 100ml. Travel destination: England, United Kingdom. Photo: Shilla Duty Free

“We are delighted that The Shilla Duty Free and leading fragrance brand partners, such as Dior, Penhaligon’s, Hugo Boss and Bvlgari, have come together to curate exciting travel retail experiences in this first-ever Shilla Fragrance Festival at Changi Airport,” said Ms Teo Chew Hoon, Managing Director of Airside Concessions, Changi Airport Group.

“The Shilla Fragrance Festival exemplifies our continuous commitment to providing unique retail experiences and offerings to passengers travelling through Changi Airport.”

Shilla Fragrance Festival Penhaligon's Luna Eau De Toilette

Shilla Fragrance Festival – Scent: Penhaligon’s Luna Eau De Toilette 100ml. Travel destination: England, United Kingdom. Photo: Shilla Duty Free

Scents matched with inspiring destinations, linked to their brand origins, are: Bvlgari’s Rose Goldea Blossom Delight Eau De Toilette (Rome); Penhaligon’s Luna Eau De Toilette, Penhaligon’s Endymion Eau De Cologne and Burberry Her Eau De Toilette (London); Paco Rabanne Fame Eau De Parfum (Paris), BOSS Bottled Marine Eau De Toilette for (Bondi Beach, Australia); and CK Defy Eau De Toilette (New York).

Shilla Fragrance Festival Paco Rabanne Fame Eau De Parfum

Shilla Fragrance Festival – Scent: Paco Rabanne Fame Eau De Parfum 50ml. Travel destination: Paris, France. Photo: Shilla Duty Free

There is an array of special offers and discounts inked to the festival, including special for travellers shopping for participating fragrances in stores and online.

Shilla Fragrance Festival BOSS Bottled Marine Eau De Toilette

Shilla Fragrance Festival – Scent: BOSS Bottled Marine Eau De Toilette 100ml. Travel destination: Sydney, Australia. Photo: Shilla Duty Free

Highlights include the fragrance bundle promotions, as well as selected discounts for Changi Pay users and vouchers redeemable from Klook, card and airline partners.

There’s also a 15%  off offer (capped at S$50) with no minimum spend online offer as part of the festival.

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