The Shilla opens landmark Chanel duplex boutique at Incheon Intl. Airport

By Faye Bartle |

The Shilla Chanel

The Chanel duplex boutique is located near Gate 252 on the east side of Terminal 2 at Incheon International Airport.

The Shilla Duty Free has opened a Chanel duplex boutique at Incheon International Airport’s (ICN’s) Terminal 2, marking Shilla’s first duplex store with the luxury fashion brand at an airport in Korea.

Launched on 22 July, it is also the only Chanel store in ICN’s Terminal 2.

“We expect this Chanel duplex boutique to be a landmark at Incheon International Airport, in terms of size, interior design, the range of products it offers, and its differentiated customer service,” said a Shilla Duty Free representative.

To celebration the opening, The Shilla Duty Free and Chanel hosted a ribbon-cutting ceremony and store tour for select guests.

Among those in attendance were: Han In-gyu, General Manager of Hotel Shilla; Claus Oldager, CEO of Chanel Korea; and Kim Chang-kyu, Head of Operations at Incheon International Airport Corporation.

The Shilla Chanel

The products are displayed against a white backdrop with black accents.

Designed by Peter Marino, an architect and longtime Chanel collaborator, the store blends the brand’s identity with a modern aesthetic.

The products are displayed against a white backdrop with black accents – a signature of Chanel’s packaging.

The Shilla Chanel

On the ground floor of the boutique, the walls are lined with floor-to-ceiling cabinets showcasing iconic Chanel bags.

The expansive double-decker store offers dedicated areas for ready-to-wear items, handbags, shoes, watches and fine jewellery.

On the ground floor, the walls are lined with floor-to-ceiling cabinets that showcase iconic Chanel bags as well as the latest offerings for the new season, including Chanel 25 handbags.

Enhancing the ambience is an array of contemporary artwork, in keeping with the tradition of art patronage which was important to the brand’s founder Gabrielle Chanel.

The Shilla Chanel

The store has dedicated areas for ready-to-wear items, handbags, shoes, watches and fine jewellery.

The Shilla Duty Free currently operates several flagship stores for major cosmetics and liquor brands, as well as luxury brands such as Omega and Tiffany & Co, at Incheon International Airport’s Terminal 2.

The company also plans to open a Dior boutique in the first half of next year.

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