Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Tokyo Narita Airport co-hosts Japanese sake tasting event series
By Trbusiness Editor |
The sake showcase will run from 10-15 January.
Tokyo Narita Airport and Japan Shopping Tourism Association are joining forces to host a series of Japanese sake tasting events.
The initiative will take place from 10-15 January, from 9am to 4pm, in the North Wing of Narita Airport Terminal 1.
The tasting series aims to capitalise on the growing popularity of sake outside Japan, linked to the rise of Japanese cuisine. It will showcase around 40 different sake brands across the six days, from all 47 prefectures of Japan.
Tastings will be led by professional sake advisors known as kikizake-shi. Three to six different brands will be highlighted each day.
The initiative will incorporate gift-wrapping workshops featuring traditional Furoshiki cloths. Complimentary sake brochures will also be distributed.
READ MORE: Tokyo Narita Airport to open two new duty free brand mall stores in August
READ MORE: Japan banks on duty free growth as travel rebounds
Valentino Beauty debuts Anatomy of Dreams collection at Dubai Duty Free
L’Oréal Travel Retail and Valentino Beauty have introduced the Anatomy of Dreams fragrance...
Guerlain unveils Tale of Wonders Christmas collection
This year, Guerlain has partnered with artist Aurély Cerise, who elevates paper into art, to...
Moët Hennessy Travel Retail launches Hennessy Paradis Zodiac Miniatures
Moët Hennessy Travel Retail has launched the Maison’s first-ever collectible miniature set,...
-
-
Asia & Pacific,
Guerlain unveils Tale of Wonders Christmas collection
-
In the Magazine
TRBusiness Magazine is free to access. Read the latest issue now.
