Lotte Duty Free is opening a Tory Burch store at Guam’s A.B. Won Pat International Airport this month.

 

The new store is said to be ‘part of our strategy for breathing new life into the retail experience at Guam International Airport,” according to Joon Soo Kim, Lotte Duty Free’s Merchandising Director. He says the aim was to differentiate the offering with the newest and most exciting brands.

 

“Bringing Tory Burch to this location is a statement of intent in terms of the experience we are fully committed to delivering,” he said.

 

POPULAR BRAND ALREADY

The retailer says travellers have already expressed an affinity for the brand in countries like Japan and Korea where they have even greater access to the Tory Burch collection, which includes a variety of luxury fashion accessories, including shoes, handbags, scarves and small leather goods.

 

 

Lotte Duty Free’s existing Tory Burch store at Incheon International Airport.

 

Lotte already operates a Tory Burch store at Incheon Airport in Seoul where a major tender process for the core category retail contracts is due later this year.

 

The retailer now claims to be the largest Asian-owned duty free company and the biggest operator at Seoul Incheon Airport, which vies for the number one airport duty free sales location (= all operator’s sales) with Dubai Duty Free. Lotte Duty Free recorded sales of $2.9bn in 2012 from over 330,000 square feet of retail space.