A major focus for Travel Blue this year in Asia Pacific travel retail is dialling up its focus on Gen Z, as the company continues to work closely with retail partners to explore expanding its spaces in stores across the region.

Speaking to TRBusiness at the TFWA Asia Pacific Exhibition & Conference in May, Travel Blue Managing Director Daniel Levin explained how he believes the opportunities for in-store space expansion reflect a growing consumer demand for more affordable and practical purchases.

“Specifically, we see trends becoming less luxury and more reasonably priced, with value for money and high quality,” he said.

“People work hard for their money. They want to spend it on something that will last them longer and something also to self indulge – something for them to use while travelling.”

New to the Travel Blue assortment is a range of affordable, lightweight, high-quality backpacks in vibrant new colourways (priced at €59-€99).

Plus, there’s the ‘memory collection’ of pins, patches and pillows, aimed especially at Gen Z who want to collect memories while travelling.

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Travel Blue occupied a larger-then-usual stand at TFWA Singapore this year in order to accommodate its growing travel accessories collections.

The Travel Blue range also includes on-board luggage, hot-cold water bottles, ergonomic neck pillows and essential electronics, such as cables, adaptors and chargers.

READ MORE: Travel Blue to arrive at TFWA Singapore with larger stand to present ranges

READ MORE: Travel Blue to show Memory Collections range for Gen Z at TFWA Singapore

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