The colourful new corners aim to offer a convenient ‘one-stop shop’ solution.

Travel accessories supplier Travel Blue is strengthening its presence in the Asia Pacific region with the introduction of new permanent display units, designed to offer a ‘one-stop shop’ solution for the company’s portfolio.

Since the start of 2025, the company has launched 14 Travel Blue branded corners across ten airports in China, including Chengdu, Chongqing, Dalian, Haikou, Lanzhou, Nanning, Sanya, Shanghai Pudong, Wuhan and Wulumuqi.

Furthermore, a dedicated shop-in-shop is set to open in the coming weeks at Shanghai Pudong Airport.

The bold, bright displays showcase the brand offering, inviting travellers to discover Travel Blue’s extensive range of travel goods and accessories. The offer includes travel pillows, earphones, power banks, electronic chargers, onboard luggage, backpacks and water bottles.

“There is strong demand in Asia Pacific for Travel Blue’s comprehensive product range and we are pleased to work with our customers to meet this need,” noted Travel Blue China Managing Director Andy King.

Since the start of 2025, the company has launched 14 Travel Blue branded corners across ten airports in China.

“These stunning new permanent displays will drive our presence in the Asia Pacific region and offer key customers a one-stop solution to grow our business together.”

At this year’s TFWA Tax Free World Exhibition, Travel Blue presented its Gen Z-focused collection, designed to capitalise on shopper demand for more affordable and practical purchases.

Centre stage was the backpack range, which has been extended with new designs and colourways.

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