Travel Blue will expand its footprint at this year’s TFWA Asia Pacific Exhibition in Singapore with a larger stand showcasing a growing range of accessories, backpacks, and luggage.

With a sharp focus on Gen Z, Travel Blue aims to support operators by tapping into the spending power of the segment.

The travel accessories firm will spotlight a range of skus including lightweight backpacks boasting new designs and colours (priced €59-€99), catering to Gen-Z’s demand for functionality, value and style.

“The Asia market is very important to Travel Blue and a major focus for business development,” said Travel Blue Managing Director Daniel Levin. “In the past year, we have worked with retail partners to explore expanding our spaces in store.

“We are really pleased with this opportunity, which reflects changing consumer trends away from luxury to more affordable and practical purchases. We are really looking forward to a busy show and developing exciting plans together with our partners for the coming year.”

In addition to backpacks, Travel Blue will showcase its expanded product lineup, including on-board luggage, ergonomic neck pillows, hot-cold water bottles, and travel electronics such as cables, chargers, and adaptors.

Its hardshell carry-on cases (€129–€169) feature embedded TSA locks, double spinner wheels, and a 10-year global warranty.

The stainless steel hot-cold bottles use double-walled vacuum technology, keeping drinks hot for six hours or cold for twelve.

READ MORE: Travel Blue to show Memory Collections range for Gen Z at TFWA Singapore