Havaianas opened a 10sq m pop-up at Singapore Changi Airport earlier this month.

Flip flop brand Havaianas, is targeting rapid travel retail expansion following a successful TFWA World Exhibition in Cannes. The company, which was exhibiting for the first time this year showcased its Brazil flip flops and new additions to the You St Tropez and Brazil Slide lines.

Asia Pacific is a key focus for the company, which opened a 10sq m pop-up at Singapore Changi Airport earlier this month. Next year, Havaianas will exhibit at TFWA Singapore for the second time. It is also planning to open seven new travel retail outlets in Asia Pacific by the end of next year.

Guillaume Prou, President, Havaianas said: “Our travel retail business is a huge part of Havaianas’ strategy going forward. This brand is perfect for travellers as our product is both a travel essential and a stylish gift and fits into any case.

“Asia Pacific is a vital market for us and we aim to increase our existing 31 travel retail outlets there to reach 50 by the end of next year.”

Havaianas is now focusing on creating high-quality stores at key locations, following the success of standalone outlets at London Gatwick and Bali Ngurah Rai International airports.

Prou explained: “Travel retail is a key market for us and a great growth opportunity for Havaianas. The TFWA World Exhibition was the perfect launchpad for the next phase of our growth within this sector. The reaction to both the brand and our products has surpassed all expectations and we are now excited about our plans to develop within this sector in the coming year.”

A Havaianas boutique at Shanghai Pudong International Airport.