Travelex cricket-themed ‘digital airport’ shop lands at Adelaide Airport

By Luke Barras-hill |

Travelex customers can make forex transactions through click & collect and self-serve facilities, or instore.

Adelaide Airport (ADL) has welcomed a new store and ATMs from foreign exchange specialist Travelex as it introduces the first phase of its ‘digital airport’ strategy.

Travelex’s digital airport strategy, which is free of commission fees, places a greater emphasis on click & collect and self-serve while providing traditional walk-up stores to give customers choice in how they buy their foreign exchange.

The new shop at Adelaide Airport is located in departures and is the first Travelex unit to launch since Covid-19.

It boasts a collection of signed cricket bats and jerseys from the Australian men’s cricket team, which Travelex sponsored between 2001-2010.

The collection of cricket memorabilia – which comes from this sponsorship period – includes a signed bat from The Ashes tournament in 2005 featuring England vs Australia.

Operator Adelaide Airport insists that shops at the terminals reflect a ‘sense of place’ of South Australia.

Arrivals store opens this week

The latest store opening comes as Travelex reveals three further shops in Queensland, Australia this week: one in Carindale, one in Brookside, and the third at Cairns Airport.

The Cairns Airport store is accompanied by ATMs and offers the same no-fee set-up as ADL.

Phase two of Travelex’s Adelaide Airport operations, set to complete by the end of this year, includes the opening of Travelex’s first-ever self-serve store in departures alongside a traditional arrivals store, which opens this week.

The self-serve store will be manned by a customer service ambassador who will offer advice to streamline the purchase process for consumers and save time.

Brenton Cox, Managing Director, Adelaide Airport. said: “Travelex a global retail foreign exchange leader and we are excited to have Travelex launch at Adelaide Airport.

“As we rebuild to facilitate over one million international passengers a year again, it’s important that we provide a wide range of solutions to our customers. We welcome Travelex products including traditional walk-up stores, self-serve and ATMs, which ensures greater choice for our customers.”

Darren Brown, Managing Director ANZ, Travelex, added: “Adelaide is the gateway to South Australia. We’re therefore delighted to have won the RFP at Adelaide Airport, and to have been able to produce such a visually unique store filled with Australian cricket history.

“Our launch in Adelaide represents the latest step in our digital journey, and we look forward to serving customers from around the world in the way that most conveniently suits them.”

Middle East

MEADFA Conference 2024 ‘heading to Abu Dhabi on 17-19 November’

This year’s Middle East & Africa Duty Free Association (MEADFA) Conference will take...


DFWC Q1 2024 KPI Monitor indicates rise in duty free impulse purchases

Impulse purchasing within global duty free is on the rise, according to the latest Duty Free...

Asia & Pacific

Avolta details “bold and ambitious” goals to grow its APAC business

With a number of key developments coming to fruition, including its operations at Wuhan Tianhe...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend