To mark the launch of Boss Bottled United in travel retail, Coty-owned Boss Parfums is partnering with retailer, King Power Duty Free Thailand in an activation that celebrates their shared commitment to soccer.

Aimed at ‘realising the dreams’ of young soccer players and increasing the sports accessibility, Boss Parfums will participate in King Power’s Sport Power CSR program by donating to the Fox Hunt project, a program dedicated to the development of young soccer talent.

When King Power-owned Leicester City Football Club, won the Premier League during 2015-16 season, “football players across the world were inspired to dream big and believe in their ability to achieve tremendous feats,” says King Power.

“Following the victory, King Power pledged to build 100 artificial-turf football pitches for Thai schools and to donate 1 million footballs to children across the country by 2022. The campaign aims to develop Thailand’s young athletes into formidable competitors on the international  stage.”

As part of this celebration of the sport and the new Soccer campaign, Boss Parfums will showcase Boss Bottled United via a pop‐up in King Power at Bangkok Suvarnabhumi International Airport in July, 2018.

The fragrance will be available to buy from King Power Thailand stores at the following RRP: Bottled United Eau De Toilette 100ml [THB 2,765] ; 200ml [THB 3,770]

The Boss Bottled United campaign features (L-to-R) Harry Kane, Philippe Coutinho, Julian Draxler and Alvaro Morata.

The fragrance will be available to buy from King Power Thailand stores at the following RRP: Bottled United Eau De Toilette 100ml [THB 2,765] ; 200ml [THB 3,770].