L-to-R: Ashvin Valiram and Stanislas Rambaud.

Valiram’s Swiss Watch Gallery and IWC Schaffhausen have opened a newly designed flagship IWC boutique, whilst also unveiling its Pilot’s Watches Exhibition at the centre of luxury shopping mall, Pavilion, in Kuala Lumpur.

Over 250 guests including customers, retail partners as well as A-list celebrities and socialites attended the cocktail evening in the presence of IWC’s spokesman and Member of the Board of Directors Hannes Pantli; Managing Director of IWC Southeast Asia Stanislas Rambaud; CEO of Pavilion Retail Datuk Joyce Yap and Executive Directors of Valiram, Ashvin and Mukesh Valiram.

“For over 80 years, the Swiss watch manufacture has been bringing man’s dream of flying to our wrists with its expertly engineered Pilot’s watches,” says Valiram of partner IWC.

“And for the very first time, the Pilot’s Watches Exhibition has made a landing in Malaysia. The thematic exhibition, showcases, alongside the company’s new fleet of Pilot’s watches, 12 defining historical creations that have made their mark in the incredible world of aviation.”

TWO NEW SUB-LINERS; SPITFIRE AND TOP GUN

Standout exhibition timepieces include the ‘Special Watch for Pilots’, the Mark 11, the first Big Pilot’s Watch from the 1940s; the famed W.W.W for the British Army from 1945; and the Ref. 3705 Pilot’s Watch Chronograph from 1994, which is IWC’s first Pilot’s Watch and second timepiece ever to be crafted from high-tech ceramic.

The newly revamped and relocated IWC boutique marks a landmark moment for Valiram’s Swiss Watch Gallery retail brand.

Among the new Pilot’s Watches which were unveiled at the opening are two sub-liners – Spitfire and Top Gun.

The newly designed 66sq m boutique on the second floor of Pavilion, KL, is the first in Malaysia and third in Southeast Asia – after Bangkok and Manila – to implement the Swiss watch manufacturer’s latest global boutique design concept.

The new boutique features elements reminiscent of ‘legendary gentlemen’s clubs’, from the ‘20s and ‘30s, says Valiram.

“The newly revamped and relocated IWC boutique marks a landmark moment for Swiss Watch Gallery, continuing and further consolidating the amazing partnership we have had since we opened the first and only standalone IWC boutique in Malaysia,” says Ashvin Valiram, Executive Director of Kuala Lumpur-based luxury retail group Valiram, which owns and operates Swiss Watch Gallery.

‘DEVELOPING EMOTIONAL CONNECTIONS’

“We are indeed proud to co-host this one-of-a-kind exhibition in conjunction with the official opening of the flagship boutique. This is the first time Swiss Watch Gallery is having an exhibition of this magnitude dedicated to a single brand and it’s our honour to do this with IWC.”

Among the new Pilot’s Watches which were unveiled at the opening are two sub-liners – Spitfire and Top Gun.

“IWC is one of the few luxury watchmakers who pride themselves on developing emotional connections that go beyond the product,” adds Stanislas Rambaud, Managing Director of IWC SEA.

“In the same way the brand supercharges its six watch families with compelling stories, we are constantly rethinking ways to enrich overall visitor experience within our boutiques for returning clients, as well as those discovering our brand for the first time. The timely relocation and revamp of our flagship boutique is an exemplary showcase of that commitment.

The stunning timepiece exhibition will run until 9 July.

“And in conjunction with this reopening we are honoured to showcase, for the first time in Malaysia, the precision engineering and ongoing innovation that have kept our Pilot’s Watches at the forefront of watchmaking.”

The IWC Pilot’s Watch Exhibition which celebrates the opening of the newly designed boutique will run till 9 July, from 10am to 10pm daily at the centre court of Pavilion, KL. Admission is free.

The IWC flagship boutique is located on the second floor (Lot 2.46.01A) of Pavilion, KL. Opens daily from 10am to 10pm.