Valrhona, Villars and Weiss team up for Gourmets & Co chocolate concept

By Kristiane Sherry |

Valrhona, Villars and Weiss are teaming up for the Gourmets & Co. concept.

Luxury chocolate brands Valrhona, Villars and Weiss have partnered to present Gourmets & Co, a new premium chocolate concept, at the upcoming TFWA Asia Pacific Exhibition & Conference. 

All three brands have prioritised expansion across Asia Pacific in both travel retail and domestic markets. 

The Gourmets & Co concept, developed specially for the GTR channel, brings all three chocolate producers together in a retail strategy and a combined commitment to sustainability.

All products are made with sustainably sourced, traceable ingredients. Valrhona, Villars and Weiss are all actively reducing waste and working to minimise their carbon footprints.

Gifting focus

All three brands are using the Gourmets & Co concept to promote its The Art of Gifting campaign, which centres “meticulous” packaging and “unique” personalisation. 

Cards and ribbons will be used to decorate purchases throughout the festive season, with atelier-style activations and spaces dedicated to The Art of Gifting adding value to shoppers.

Under The Art of Gifting umbrella, Valrhona will present personalised ribbons and packaging, while Villars will offer a dedicated Swiss gifting range. 

Weiss will provide seasonal, personalised greetings cards, and illustrations for its capsule collections created in collaboration with artists. 

“Backed by over a century of expertise and savoir-faire, the Gourmets & Co maisons offer our partners the opportunity to give chocolate connoisseurs an unparalleled and exquisite tasting journey and a unique and sustainable gifting experience, said Delphine Schmitt, Valrhona’s Head of Retail Category Development.

Gourmets & Co

Valrhona, Villars and Weiss are using the Gourmets & Co concept to promote its The Art of Gifting campaign, which centres “meticulous” packaging and “unique” personalisation. 

Valrhona has also appointed Dea Dhrami as Regional Manager to drive both travel retail and domestic business across Asia Pacific. 

Dhrami commented: “The last year has been transformational for our travel retail business in Asia Pacific. 

“Prioritising this region has been important, not only given its status in the global travel retail market, but also because it includes some of our leading export markets where our brands have huge potential. 

“We have stepped up our focus in travel retail, in particular enabling travellers to discover more about our brands and to reshape the industry with the vision of a sustainable future in mind.

“The premium chocolate market is predicted to grow in the Asia Pacific region and we will expand our business by nurturing existing partnerships and developing new markets. We look forward to meeting customers and introducing our portfolio to potential new partners at TFWA Asia Pacific this year.” 

Valrhona, Villars and Weiss are exhibiting the Gourmets & Co concept at Basement 2 stand J34 at the upcoming TFWA Asia Pacific Exhibition. 

Earlier this year, Pi Insight revealed that just over one third (35%) of travelling shoppers map out their confectionery purchases before hitting the shops.

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