Venchi opens first Asia Pacific airport outlet at Shanghai Hongqiao Intl T2

By Andrew Pentol |

The 82.5sq m Shanghai Hongqiao Terminal 2 shop features a pick-and-mix chocolate feature-wall and a lounge area for passengers.

Italian gourmet chocolate manufacturer Venchi opened its Asia Pacific airport outlet and 25th store in China at Shanghai Hongqiao International Airport Terminal 2.

The 82.5sq m shop features a pick-and-mix chocolate feature-wall, a lounge area for passengers to enjoy Italian desertsand  caters to domestic and international travellers seeking premium Italian confectionery.

Marco Galimberti, Managing Director of Venchi APAC believes Asia will be the future of the company and that now is the perfect time to invest. He said: “Never let a good crisis go to waste is our motto. We didn’t allow for Covid to affect our plans as we know the situation will be resolved sooner or later.

“Instead, we powered on and adapted to the climate we now find ourselves in. By the end of 2021 we will be proud to announce that APAC will be Venchi’s largest market outside Italy with the highest number of stores.”

The opening at Shanghai Hongqiao Airport is the latest instalment in Venchi’s rapid Asia Pacific expansion, having opened 12 stores in China, Taiwan, Japan, Indonesia in 2020 alone.

RAPID ASIAN EXPANSION

Venchi has also opened 13 stores in Hong Kong within the last 10 years, 70% of which commenced trading in the last four years. More openings are in the pipeline.

The new opening at Shanghai Hongqiao is the latest element of the company’s rapid Asia Pacific expansion.

The company’s investment in Hong Kong and the wider Asia Pacific region stems from its realisation that the current market situation is more stable and that retail rental rates have become decidedly more favourable.

In addition, Venchi has adapted to the needs of its customers by offering more take away options, so they do not have to remove facemarks in stores. A delivery platform has also been introduced.

Prior to its rapid Asian expansion, Venchi increased factory capacity by 50%. It is now planning to open a further 29 stores in Asia Pacific this year with Shanghai Qiantan Taikoo Li the next location. It will then look to open its first stores in Osaka, Nanjing and Malaysia and keep expanding in Taipei and Jakarta.

International

OUT NOW: June/July issue + Top 10 Airports

The TRBusiness June/July 2024 edition, featuring the Top 10 Airports report, is now available...

International

TR Consumer Forum 2024 photo gallery now live

The TR Consumer Forum 2024 was packed with memorable moments, from the very first networking...

International

TR Consumer Forum welcomes Gulf Beverages

TRBusiness is proud to announce Gulf Beverages and African + Eastern as Diamond Sponsors for the...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend