Vice Vodka Icewine debuts on Singapore Airlines

By Charlotte Turner |

Singapore Airlines has listed the new “ultra premium” Vice Vodka Icewine, (500ml) with gift box on board all of its flights commencing with Fall 2012.

 

 

“We’re obviously extremely proud and honoured to be featured on the Singapore Airlines programme,” says says Export Director Steven Ciccolini.

 

Vice Vodka Icewine“It is a very exclusive space and we’ve prided ourselves on crafting the world’s first and only luxurious blend of Canadian Icewine and Canadian Vodka and being recognised by one of the world’s premier air carriers is certainly gratifying.”

 

Jeslyn Ho, Sales & Marketing Director for DFASS Group who runs the Singapore Airlines programme, says: “Gifting makes up a large portion of our inflight sales.  The elegant bottle and giftbox make VICE perfect for gifting, which is ideal for Asian airline passengers.”

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