The store officially opened on 31 March.

Victoria’s Secret has officially opened its first full-format store at Auckland Airport’s international terminal, in partnership with Lagardère Travel Retail. The brand previously operated a smaller concept shop at the airport.

Located airside alongside Auckland Duty Free, the boutique is said to offer travellers an innovative design concept and a tailored portfolio edit that includes lingerie, sleepwear, accessories, swimwear, beauty and fragrance.

The selection includes popular gifting picks such as the newly updated Very Sexy Eau de Parfum and the Bombshell Eau de Parfum, alongside mists, body care, lip essentials, and sets across a range of price points.

To mark the opening, on the launch day (31 March) shoppers were offered an exclusive in-store fragrance engraving service, from 1pm-5pm. Travellers visiting during the first two weeks will also receive a 10% storewide discount, available through 14 April.

Victoria’s Secret elevates the Auckland experience

Auckland Airport Head of Retail Lucy Thomas commented: “We are proud to open this new store as part of our ambition to deliver a vibrant and contemporary airport experience at New Zealand’s gateway.

The airside boutique offers travellers a curated edit of the brand’s lingerie, sleepwear, accessories, swimwear, beauty products and fragrances.

“We encourage travellers to allow time to explore the airside offer. This is the first of many exciting openings, with further brands to be announced throughout the year as part of the ongoing transformation of our duty free and retail environment.”

Lagardère Travel Retail Global Chief Financial Officer & Regional COO Pacific Luc Mansion noted: “This opening reflects our strategy to elevate the travel retail experience through partnerships with leading global brands.

“Bringing Victoria’s Secret’s full-format concept to Auckland Airport demonstrates our ability to create premium, differentiated environments that resonate with international travellers and support our partners’ development in high-potential markets.”

Lagardère Travel Retail New Zealand CEO Cyril Letocart added: “Victoria’s Secret is one of the world’s most recognised fashion and beauty brands, and we are delighted to bring its unique offer to Auckland Airport. It is a perfect fit for travellers seeking to enhance their journey with a premium shopping experience.”

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