The two new stores are due to open in the first half of 2019.

WHSmith is to expand its Australian operations with the opening of two new stores at Perth Airport Terminal 4 in the first half of the year having triumphed in a tender.

The first will be an InMotion store and its inaugural outlet outside North America. As reported, WHSmith completed the £198m ($256.3m) deal to acquire the digital accessories ‘pure play’ travel retailer last year.

Offering a specialised shopping experience, customer will have access to a range of latest headphones and power and technology accessories for their journey.

NEXT GENERATION SHOP

The second WHSmith shop is a next generation travel essentials store, showcasing its latest design inspire and layout. This includes a Long Shot café and bar. The offer will include 4,000 books in the bookshop zone, magazines, travel accessories, confectionery, fresh food and drinks and the design is inspired by imagery of Western Australia.

WHSmith Australia Managing Director, Carl Hargrave commented: “We are delighted to continue our journey with Perth Airport, introducing the first InMotion store outside of North America and WHSmith’s latest concept Travel store.

“Developing our convenience, café and tech offer has given us the opportunity to take the next step in providing our customers with the best experience in travel retail. We look forward to welcoming customers to these new stores.